ReveNews
-
NAVIGATION
-
TOPICS
-
THE REVENEWS BLOGGERS
-
QUICK CONTACT
Link Building - Speed Without Getting a Ticket
It’s unfortunate that ruthless online marketers rush past every ethical boundary they encounter - from SEO cloaking to keyword stuffing. They create such havoc that businesses fear making a wrong move.
Now people are afraid to build links to their web sites because they may end up nurturing Link Farms in disguise. Or, they move at a snail’s pace because Google may penalize them for pursuing too many links too fast.
Move into the fast lane - and still drive carefully - by learning the discipline of link building. Otherwise, you’ll barely move in the Wild Links Frontier, kind of like holding grandma’s hand as she debates the best way to back out of her driveway.
Here are 5 tips to get you started:
1. Consume link information.
Look for a consensus about the techniques. It’s amazing how much information people are willing to offer for free on the Internet.
2. Learn the art of making good choices.
Do they link to other web sites like yours or would you be their first link (decreasing the odds of you even getting their attention). Free and paid specialty directories are worth checking out because of their related content and link reputations.
3. Look for obvious red flags or smelly fish.
Make sure you’re dealing with relevant content when trading links - three way ties may not be the best approach. For example, a friend said a baby-related site wants him to link to them from his baby site. Unfortunately, they wouldn’t offer a link back. He would only get a link on a third-party web site run by a search engine optimization firm (that literally has a Link Partners page that’s categorized by the alphabet - not subjects). Apparently everyone and their mother can hang out with Cousin Eddie at this SEO Link Farm.
4. Get creative.
Create some edgy content on your web site and send a news release about it. If it will cause a stir, the buzz and links will follow.
5. Show off your expertise.
Write white papers, articles and guides. Promote them with news releases and also hand-pick publishers who should promote them on web sites, newsletters and blogs.
You can’t control every link coming into your web site. But by all means, know who the heck you’re linking to on your own appropriately organized and labeled links page or pages. This “flurry” of activity won’t happen in the next 5 business days, so don’t fret about irking Google. Leave that to people who buy links on hundreds of unknown web properties at the same time.
2 Comments
Leave a comment
-
We Support New York Affiliates
-
Subscribe to ReveNews
I would say, Mike, that about 98% of all link requests I get are link farms or some other type of non-relevant site request.
Your advice is good, however, I find my best results in calling people on the phone actually, because I delete the spam ones immediately.
The relevancy of the link requests your site will get depends on how general your site is; if you own, say Wikipedia, you’d be able to link to almost anyone who has a decent site.