Comments on: Excuse Me While I Give My Sales to Someone Else http://www.revenews.com/online-marketing/excuse-me-while-i-give-my-sales-to-someone-else/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Thu, 09 Feb 2012 21:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jeff Molander http://www.revenews.com/online-marketing/excuse-me-while-i-give-my-sales-to-someone-else/#comment-8093 Jeff Molander Fri, 21 Sep 2007 16:14:29 +0000 http://revenews.contentrobot.com/?p=1808#comment-8093 Mike: It seems to me that the reason for your observations has been documented in many reports: top brass doesn't *understand* SEO and until they do so they will continue to spin wheels and take a lax attitude (which you illustrate so well) about executing it properly and to the extent that they achieve objectives. Until the industry starts explaining SEO (and not just to itself!!!) to top brass in a way that *commands respect* (i.e. no smoke and mirrors, no silver bullets, no promises of top listings, no claims of having stood up for Matt Cutts at his wedding, etc.) nothing will change. That's how I see it. Mike:
It seems to me that the reason for your observations has been documented in many reports: top brass doesn’t *understand* SEO and until they do so they will continue to spin wheels and take a lax attitude (which you illustrate so well) about executing it properly and to the extent that they achieve objectives.

Until the industry starts explaining SEO (and not just to itself!!!) to top brass in a way that *commands respect* (i.e. no smoke and mirrors, no silver bullets, no promises of top listings, no claims of having stood up for Matt Cutts at his wedding, etc.) nothing will change. That’s how I see it.

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