Age Gap Impact on Holiday Sales

Online retailers prepping for a surge in traffic have plenty to worry about beyond whether shopping carts time out too soon.

To catch the competition or pass them up, merchants should play up their extras based on the age of their customers.

A new e-commerce study from Commerce Inc. reveals some stark differences between young adults (ages 18-34) and old (55+). For example, young adults (57%) say they prefer websites with user reviews (cited by 39% of older adults).

The study (which has some gender data) also offers perspectives about payment methods, site design, familiarity with the site/brand and return policies.

It’s a timely look at the sometimes obvious and otherwise subtle aspects of websites that influence where people will spend their money.

Where do you excel? Where are you vulnerable?

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