Add a Comment

24/7 Real Media Acquired by WPP for $650 Million

May 17, 2007
by

London-based WPP Group announced today that they had agreed to acquire 24/7 Real Media for $11.75 a share. Last month after the Google/Doubleclick deal there was speculation that Microsoft would then go after 24/7. Did Microsoft lose again, or did they fall asleep at the wheel and not go after the largest available ad serving business that also has a great search marketing arm?

About Brad Waller

Some say Brad created the first affiliate program. We’ll never know for sure, but we do know that Brad has been running businesses online since 1994 and affiliate programs since 1996. When he is not running the affiliate program for EPage Classifieds, helping publishers monetize their sites with AdJungle, or working on iPhone applications, Brad is also busy starting up the Performance Marketing Alliance, a trade association created to represent and build the entire performance based industry.

Social Media:

Filed under: Media + Online Advertising