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	<title>Comments on: Blogging for Brands</title>
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	<link>http://www.revenews.com/social-media/blogging-for-brands/</link>
	<description>Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing</description>
	<lastBuildDate>Wed, 08 Feb 2012 21:50:00 +0000</lastBuildDate>
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		<title>By: Matt Griffin</title>
		<link>http://www.revenews.com/social-media/blogging-for-brands/#comment-20616</link>
		<dc:creator>Matt Griffin</dc:creator>
		<pubDate>Wed, 11 Mar 2009 08:33:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=3296#comment-20616</guid>
		<description>&#8220;A blog is not for every company, nor should every company have a blog. 
 
It takes time, effort, commitment, regularity, monitoring, commenting, discussion - and a lot more. If you&#8217;re not going to run a blog 100% wholeheartedly, then I&#8217;d recommend to not have one.&#8221; 
 
Excellent point, Danny. The reason it works for Marriott is that Bill takes it very seriously. He posts multiple times weekly, and each post is well thought out, even when it doesn&#039;t relate to Marriott business. </description>
		<content:encoded><![CDATA[<p>&ldquo;A blog is not for every company, nor should every company have a blog.</p>
<p>It takes time, effort, commitment, regularity, monitoring, commenting, discussion &#8211; and a lot more. If you&rsquo;re not going to run a blog 100% wholeheartedly, then I&rsquo;d recommend to not have one.&rdquo;</p>
<p>Excellent point, Danny. The reason it works for Marriott is that Bill takes it very seriously. He posts multiple times weekly, and each post is well thought out, even when it doesn&#039;t relate to Marriott business.</p>
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		<title>By: eddie</title>
		<link>http://www.revenews.com/social-media/blogging-for-brands/#comment-20615</link>
		<dc:creator>eddie</dc:creator>
		<pubDate>Wed, 11 Mar 2009 06:33:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=3296#comment-20615</guid>
		<description>Danny Brown said: 
&quot;A blog is not for every company, nor should every company have a blog. 
 
It takes time, effort, commitment, regularity, monitoring, commenting, discussion - and a lot more. If you&#8217;re not going to run a blog 100% wholeheartedly, then I&#8217;d recommend to not have one.&quot;  
 
i agree with that..... </description>
		<content:encoded><![CDATA[<p>Danny Brown said:</p>
<p>&quot;A blog is not for every company, nor should every company have a blog.</p>
<p>It takes time, effort, commitment, regularity, monitoring, commenting, discussion &#8211; and a lot more. If you&rsquo;re not going to run a blog 100% wholeheartedly, then I&rsquo;d recommend to not have one.&quot; </p>
<p>i agree with that&#8230;..</p>
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		<title>By: Danny Brown</title>
		<link>http://www.revenews.com/social-media/blogging-for-brands/#comment-20612</link>
		<dc:creator>Danny Brown</dc:creator>
		<pubDate>Tue, 10 Mar 2009 23:14:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=3296#comment-20612</guid>
		<description>A corporate blog is an excellent way to reach out to customers both existing and potential. It can offer either a personal voice that may otherwise never be heard or it can keep readers up-to-date with news and events. 
 
But... 
 
A blog is not for every company, nor should every company have a blog. 
 
It takes time, effort, commitment, regularity, monitoring, commenting, discussion - and a lot more. If you&#039;re not going to run a blog 100% wholeheartedly, then I&#039;d recommend to not have one. 
 
A poorly maintained or an unused blog can be more detrimental and off-putting than not having one at all. </description>
		<content:encoded><![CDATA[<p>A corporate blog is an excellent way to reach out to customers both existing and potential. It can offer either a personal voice that may otherwise never be heard or it can keep readers up-to-date with news and events.</p>
<p>But&#8230;</p>
<p>A blog is not for every company, nor should every company have a blog.</p>
<p>It takes time, effort, commitment, regularity, monitoring, commenting, discussion &#8211; and a lot more. If you&#039;re not going to run a blog 100% wholeheartedly, then I&#039;d recommend to not have one.</p>
<p>A poorly maintained or an unused blog can be more detrimental and off-putting than not having one at all.</p>
]]></content:encoded>
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		<title>By: Rexford Grady</title>
		<link>http://www.revenews.com/social-media/blogging-for-brands/#comment-20611</link>
		<dc:creator>Rexford Grady</dc:creator>
		<pubDate>Tue, 10 Mar 2009 16:08:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=3296#comment-20611</guid>
		<description>It is abundantly clear that the internet with all it avenues to explore and exploit still remains in its infancy. This is especially true of the blogosphere  
which is still only accessed by a fraction of users relative to its potential. It may require a renaissance of new ideas before the community at large can grasp and utilize the concept. </description>
		<content:encoded><![CDATA[<p>It is abundantly clear that the internet with all it avenues to explore and exploit still remains in its infancy. This is especially true of the blogosphere </p>
<p>which is still only accessed by a fraction of users relative to its potential. It may require a renaissance of new ideas before the community at large can grasp and utilize the concept.</p>
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