Comments on: Affiliate Manager Webinar: Should You Use Multiple Affiliate Networks?

By: eric

eric — Wed, 23 Apr 2008 11:33:41 +0000

I hope this is available to listen to later/archived

I won't be able to make it…

By: Jeff Molander

Jeff Molander — Sat, 19 Apr 2008 11:22:27 +0000

I asked Carolyn Tang, in a brief pre-recorded interview to be included in the Webinar, if she (in her years of experience as an affiliate manager) thinks it's beneficial or not (to run multiple programs). She said…

"I wouldn't advise it. ShareASale, actually has no exclusivities, but in my personal experience and from what I've seen with merchants that I have worked with… it's not worth the extra effort. It's not worth the dilution of your reports."

Vistaprint obviously feels differently and with AffSpy jumping in to mix things up it's bound to be a great discussion on Wednesday. See you there!

By: Evan

Evan — Sat, 19 Apr 2008 09:47:03 +0000

When you launch as a merchant on multiple networks (besides the big 3 – CJ, LS, and SAS) you open yourself up to major potential fraud issues due to the fact that some networks don't screen their affiliate properly. Also, most 2nd and 3rd tier networks are primarily email marketing/publisher driven, so unless the merchant is ok with email marketing it's not really a viable option..meaning no real traffic or revenue anyways with most of them from my experience.

By: Pat Grady

Pat Grady — Tue, 15 Apr 2008 08:37:32 +0000

I hope Jeff includes an informed affiliate voice to cover the pitfalls faced by the merchant when multiple networks are involved.

Too many hands in the cookie jar issue…