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Lee Dodd

YPN Adds Reporting Feature - RPC

June 15th, 2006 by Lee Dodd

This is a long awaited feature for publishers using contextual ads on their sites. I know I have been wanting this from Adsense for nearly 2 years. YPN has beat Google to the punch and added an additional column in…

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1 Comment | Filed under: Online Marketing

Yahoo and eBay Make Waves

May 25th, 2006 by Lee Dodd

Yahoo! and eBay have reached an agreement that will further fortify their relationship on the web. For years, eBay has been appearing in the search results of Yahoo! for nearly any term plausible, but this will now be stepped up…

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Add a Comment | Filed under: Internet Strategy

Interesting Adsense Case Study

May 10th, 2006 by Lee Dodd

We have heard time and time again to, “test, test, test” when it comes to ad placement and colors. My good friend Joel Comm has made a living sharing tips and ideas on how to improve Adsense revenue. Every once in…

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Add a Comment | Filed under: Contextual Advertising

YPN’s Recent House Cleaning

May 4th, 2006 by Lee Dodd

Prior to April it appeared that YPN’s main focus was to clean up in terms of their beta publishers and international traffic / clicks. Many calls were made, many emails were sent, and many beta publishers had their accounts cancelled…

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Add a Comment | Filed under: Contextual Advertising

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