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Larry Adams

Is this well or poorly targeted advertising?

My friend pointed out an interesting phenomenon today on the home page of the Chicago Tribune. I took a screen cap, take a look and let me know what you think.

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Performics and eTailing Group Release Affiliate Customer Experience Analysis White Paper

I hesitated to post this since I don’t want to use this forum as a promotional vehicle, but this is really good data that should be shared. So forgive the somewhat self serving post, I think you’ll find the paper…

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2 Comments | Filed under: Online Marketing

Microsoft to Push IE 7 Through Windows Update

CNET reports that Microsoft will be pushing IE 7 to consumers in a ‘High Priority’ update. I give any delivery prediction for an upgrade of this size very little credibility unless the prediction is made days before it is set to…

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Interesting New Malware Research Tool

Eweek published an article yesterday about a new malware search tool. There is also a discussion on Slashdot going on the article/tool. Looks pretty interesting and will definitely help those interested in testing out various software to determine whether their advertisements are…

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Testing Third Party Cookie Blocking

For the past few months Performics has sampled data from our tracking servers to measure cookie blocking rates. I have been running experiments using this data to nail down exactly when and why cookies are getting blocked. Last week, Peter…

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Some Comments on EPC

Several people have posted and opined about our recent release of advertiser EPC data [Michael Coley, Shawn Collins, Todd Crawford]. I do not want to abuse this forum, but thought it was as good a place as any to respond.…

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Great Resource for Market Trends

I found the Consumer Demand Index on shopping.com’s site a while back. They also publish this in an RSS feed; it gets updated twice a month or so.

The data includes key statistics on trends in search activity at shopping.com (not…

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Catch them before they catch you

Affiliate managers and networks are spending increasingly more time dealing with various flavors of fraud. The last time I blogged, I described a number of methods of analyzing traffic patterns to identify affiliates driving traffic illegitimately. Lately the problems have…

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Tell them the Sausage King Sent You

I get a lot of questions about how a particular affiliate generates sales. In some cases it is because the affiliate is suspected of violating policy, in others we are simply interested in learning from well performing web pages on…

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A Shepherd in Wolf’s Clothing

How can the son of a Nader’s Raider, grandson of a civil rights activist, nephew of a revolutionary justify a career in Internet marketing?

You might think it’s a stretch, but here goes…

When an individual is born into this world, the strongest…

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1 Comment | Filed under: Online Marketing

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