Comments on: Should You Market to Seniors Online? http://www.revenews.com/online-marketing/should-you-market-to-seniors-online/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Wed, 08 Feb 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Killer http://www.revenews.com/online-marketing/should-you-market-to-seniors-online/#comment-20673 Killer Wed, 18 Mar 2009 08:12:08 +0000 http://www.revenews.com/?p=3242#comment-20673 Seniors typically spend most of their online time reading email. They might go online to shop but are much more likely to purchase in person if they can. While I agree this is a market that will begin to grow in the coming years, right now, it is not a big market. Seniors typically spend most of their online time reading email. They might go online to shop but are much more likely to purchase in person if they can. While I agree this is a market that will begin to grow in the coming years, right now, it is not a big market.

]]> By: Nathan Fitzgerald http://www.revenews.com/online-marketing/should-you-market-to-seniors-online/#comment-20587 Nathan Fitzgerald Fri, 06 Mar 2009 12:21:33 +0000 http://www.revenews.com/?p=3242#comment-20587 Seniors are online, and they are definitely a growing population. And combined with the Boomers, they are the fastest growing population on the net. However, as this article points out, email is huge amongst seniors. More importantly, Boomers and Seniors behave differently online (they don't leave as much of a digital footprint such as leaving comments or making posts). So how can you reach them online? How do you know where they are and if they are even there? We have a metric and strategy called the Meaningful Online Engagement Model, that measures not just where they are online, but how engaged they really are. We have a book that is about to come out: Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement. check it out at <a href="http://www.dotboombook.com," rel="nofollow">www.dotboombook.com,</a> or visit our site at <a href="http://wwww.immersionactive.com" rel="nofollow">wwww.immersionactive.com</a>. Seniors are online, and they are definitely a growing population. And combined with the Boomers, they are the fastest growing population on the net. However, as this article points out, email is huge amongst seniors. More importantly, Boomers and Seniors behave differently online (they don't leave as much of a digital footprint such as leaving comments or making posts). So how can you reach them online? How do you know where they are and if they are even there?

We have a metric and strategy called the Meaningful Online Engagement Model, that measures not just where they are online, but how engaged they really are. We have a book that is about to come out: Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement. check it out at http://www.dotboombook.com, or visit our site at wwww.immersionactive.com.

]]> By: Aunt Nancy http://www.revenews.com/online-marketing/should-you-market-to-seniors-online/#comment-20562 Aunt Nancy Thu, 05 Mar 2009 11:39:48 +0000 http://www.revenews.com/?p=3242#comment-20562 Thanks for the tips, as one of my target audiences is grandparents. Follow up article...some of the top sites seniors visit. Cheers. Thanks for the tips, as one of my target audiences is grandparents. Follow up article…some of the top sites seniors visit. Cheers.

]]> By: Louis Jeffries http://www.revenews.com/online-marketing/should-you-market-to-seniors-online/#comment-20554 Louis Jeffries Wed, 04 Mar 2009 18:42:41 +0000 http://www.revenews.com/?p=3242#comment-20554 Very good and important information. As I have a blog focused on baby boomers I really wanted seniors but was not sure that was a viable market. Thanks Very good and important information. As I have a blog focused on baby boomers I really wanted seniors but was not sure that was a viable market.

Thanks

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