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Kurt Lohse

Rant from a “Cockroach”

Madison Ave. style advertising has always had a fatal disease. It is finally starting to actually die, and we should rejoice. More efficient business practices such as “Reactive Mass Marketing” (what most of us inappropriately lable “Affiliate Marketing”) so thoroughly…

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Affiliate Relationships and Disharmony…

Most who know me in this industry know I run a reputable offer comparison site and network. So in our usual daily routine of content search, we found a new discount code for one of our top CJ merchants on…

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Who wants 1 Million Dollars for free? Really, no joke…

Yes, the headline is a play on Jim’s recent post on attention grabbing headlines, but the offer is real (the details of which you can find below). I spontaneously decided to create this offer to illustrate an important point about offline…

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Atom Bombs, Fields of Spears, and a Billion Tiny Fish Hooks

Marketing is a battlefield. The concept isn’t quite sexy enough for Pat Benetar to write songs about, but it is funny to see how marketing concepts are often best described by violent even war-like terms.

In a recent article on the…

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Fresh water in need of some horses…

This is my first post, and I must say I’m excited to be a part of the Revenews team. I’ve been quietly immersed in online marketing for over 6 years and heavily involved with traditional marketing production and cost analysis…

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