Comments on: Recession proofing your affiliate business

By: Learn Internet Marketing

Learn Internet Marketing — Fri, 03 Apr 2009 18:00:27 +0000

Good post Jonathan. That was precise and straight to the point. I agree, merchants should make sure that they pay on time. It is important to establish and maintain that credibility among your affiliate partners.
Moreover, they should learn to listen to their affiliates and take note about their areas of concern.

By: Mike Allen

Mike Allen — Thu, 02 Apr 2009 22:52:21 +0000

Great points, Jonathan. Down times can be exciting times if one things creatively. They force us to think outside the box, to cut back on waste, and to innovate. Thinking of one’s competition, if they decline and you remain level, you gained market share! It’s that simple. If you move forward even an inch during tough times you are ahead of the game.

By: Geno Prussakov

Geno Prussakov — Thu, 02 Apr 2009 04:21:00 +0000

Good post, Jonathan. I’d also add:

11. Employ social media (Facebook, Twitter, etc) for relationship-building, as well as to keep affiliates (both current, and prospective ones) up-to-date on what’s going on in your affiliate program(s).

12. Don’t forget about the “fun” component. Run contests and promos (remember to set reachable goals!)

By: Stephanie Lichtenstein

Stephanie Lichtenstein — Wed, 01 Apr 2009 14:54:19 +0000

I agree it is important to always been online and pay on time. When there is a failure fess up to it and fix it. Affiliates respect that a lot more than if you ignore it. My job is to educate our merchants about this and why it is important. Great post Jonathan!