ReveNews
-
NAVIGATION
-
TOPICS
-
THE REVENEWS BLOGGERS
-
QUICK CONTACT
Affiliates, Do you know who you’re dealing with?
Based on the sentiments often published in leading industry forums and blogs many affiliates don’t trust merchants and it seems merchants don’t trust their affiliates.
In the end neither affiliates or merchants gets the respect they deserve.
We’re seeing leading networks attempt to get their affiliates “validated” or “approved”, to help merchants find partners they can trust. At the same time there have been moves to create certification for Affiliate Managers, which aim to accomplish the same for affiliates.
My question is – How many affiliates know who they’re actually doing business with? Have you met or even spoken to your affiliate manager?
May affiliates seem to be satisfied if they can review the merchant’s offer, platform and do a cursory search for any adverse warnings from other affiliates.
In my job I apply for dozens of programs each week, and am constantly amazed at how few of them offer up any real information on the people behind the program.
Programs that volunteer personal phone numbers or email addresses are by far in the minority.
As if that was not bad enough – I still see mails signed off with “your affiliate team” or “Affiliate Manager”.
This kind of anonymity does not foster a trusting relationship!
As an open question to affiliates I’d like to know – What level of disclosure by affiliate managers would you enjoy and require to work with them?
Why do I want to know? It’s time we as an industry got down to business of partnership – so we all flourish!
If you have any questions or would like to discuss you’re welcome to contact me on any of my published info!
Jonathan
6 Comments
-
We Support New York Affiliates
-
Subscribe to ReveNews
YES!
As usual you are speaking about industry concerns that are happening NOW. Yes trust can be nurtured through the AM!!
AM’s should give their names, phone numbers and email addresses. We use a generic email address in bulk emails but I use my personal address when responding. AM’s should also be posting on forums for affiliates who want to ask questions but do not want to be contacted directly.
Likewise Affiliates should give their names, phone numbers and email addresses and naturally they should be held in confidence.
This is business.
“Likewise Affiliates should give their names, phone numbers and email addresses and naturally they should be held in confidence.”
- Wayne
So some manager can compile them and sell them as the list?
SamBay, I appreciate your resistance to sharing information - but the fact is that we need to stand together as an industry. As a manager I need to know who I’m doing business with and my affiliates recognize I can give them better service this way. The old anonymity first business model just does not work any longer.