The class action filed against ValueClick subsidiaries CJ.com and BeFree has taken a new turn with ValueClick proposing a $1,000,000 settlement fund to be distributed to members of the class action suit.

The lawsuit was originally filed against CJ after…

I got carried away watching the Comrades Marathon - a 89 km (56 mile) gruelling run. Being the affiliate geek I am I could not help muse how similar affiliate marketing is to a marathon - so i blogged it…

This week I learnt a lesson in affiliate marketing.
Sometimes we forget that this business is about relationships. Sure you have to have the metrics analysis, creative design, 24 hours support and all the other things that you need to…

Ola readers! Rumors of my retirement are exaggerated. I am however looking a little more like Wayne Porter every day
I’ve been following the Google Checkout issue with some interest having read posts by Sam Harrelson and Connie Berg…

Oh to be in Santa Barbara! unfortunately - between shuttling to New York and Johannesburg and preparing for our upcoming exhibit at Ad-Tech London (stop around the Forge Booth!) and a *very important* 5th birthday for a special little girl…

“CPA Ad Network Duplication - Are You Paying More Than You Should?” Asked Peter Figueredo in a related post recently.

Yes, CPA network duplication can end up costing you more than it should, but it does not have to. All you…

This past week I attended the Digital River European Sales Summit held in not-so-sunny Majorca in Spain, as I was invited to speak on their email and affiliate marketing panels.

The most interesting delegate (to me anyway) must have been…

There’s been much said about the justification for affiliate marketing strategies in large brand retailers in posts on this forum. For background info, if you’ve got time and lots of coffee, read Molander- On The Right Track? For Multi-Channel Retailers…

I came across leapfish.com, an interesting site that aims to value domains and provide valuations.

I’m not sure that I’d consider leapfish as the authority resource on the valuation of domain names just yet, but it was fun doing a…

Hyped, excited and slightly jet-lagged we arrived for our first day at the WMW conference and quickly set up the Forge booth.

Peapod.com had sent over 23 boxes of logo’d T-shirts and we were ready to hand them to pretty…