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New AdSense Options for Blogger.com Users

It looks like bloggers on Blogger have got a bit of testing to do.

Google has announced on its AdSense blog that it’s now possible place ads between posts on Blogger. In the past, if you wanted to use Blogger’s automated AdSense system, you could only put your units at the top, bottom or side of the page.

Now you can put them between posts too.

But that doesn’t mean you should.

In general, each post should be on a separate page. That’s the best way to make sure that your ads are targeted. It also means you get more opportunities to show ads and you can even market each page separately if you want.

The only place then that you would be putting ads between posts is on a home page.

That can be a very effective strategy, especially if the home page consists only of teasers that lead to the rest of the post. Users are used to clicking links to read more on pages like these. In fact, they’ll be actively searching for the link that lets them do it.

If they see a link at the end of a post that appears to be taking them to a place where they can learn more, there’s a good chance they’ll click it. And you’ll earn more.

But like I said, it isn’t certain. Depending on the post and the subject of your site, you might be better off with one of Chitika’s eMiniMalls in those spots — or keeping your ads on the side of the page.

There are lots of AdSense strategies that sound good in theory. Many of them are good in practice too. But you can’t know for sure until you’ve tested it and seen the figures yourself.

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