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Google tests “Advertise on this site”
My friend Dave Taylor at www.askdavetaylor.com picked up on a very subtle, but earthshaking, Adsense feature that appears to be in the making. It could revolutionize the way advertisers buy AdWords space on web sites, as well as the way sites generate revenue with AdSense
Visit Askthebuilder.com and check out one of the sub-pages.
See the Google ads? Now, check out the “Advertise on this Site” link which appears in the upper right hand portion of the ad. Whoa! Click it!
Now, you will be able to sign up for AdWords and target your ads directly to a site with ease! What does this mean to AdSense publishers? It means more advertisers are going to be looking for quality content that is highly targeted. At the same time, I think we are going to see more advertisers that are willing to shoot in the dark to get any traffic they can, targeted or otherwise.
Only time will tell for sure, but it looks like this is going to be a good feature.
Check out Dave Taylor’s blog for more on this new innovation coming soon to a Google AdSense block on your page!
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Site targeting is one of those little secrets that most business haven’t caught onto yet. For example, a friend just realized that a large online magazine in his home city was running Adsense. The only magazine wanted $50 CPM to run ads on their site.
But instead, he went into Adsense and targeted the site specifically and bought $1 CPM.
So now he’s running $1 CPM right next to the spots they wanted to charge $50 for, in his exact target market no less.
That is, until the magazine figures this out and blocks him.
As a publisher I’m worried that these new ads will be sold for less than the quality (high-pay)keywords that I have designed my webpages to target.
Does the publisher have any control on the pricing?
What is the URL link to Google about “Advertise on this site”?
It is a great idea. Why do I think so? Because we have been doing this for a year at AdJungle! The difference is that the publisher is in control and sets the rate they desire for their site, not the advertiser setting the max they are willing to pay.
The Google process is not simple, and it does not remember the site you were at. Try advertising on his site and you have to go through a lot of steps, and then half way through you need to enter in his domain. I think this will be a net positive for all, but not a huge gain. They are still letting the buyers determine the price, which keeps things at a minimum.
Hello,
According to the information given above, adword advertiser are going to decide their webspace on publisher website. I do not feel that google is going to provide such type of program. As much I know this type of program only allinfobarn adnetwork and adbrite have. May be others also have but about google I am sure.
jose
Here is my article about Google Adsense Onsite Advertiser in chinese …
Adsense Onsite Advertiser