What’s your deep fried Snickers?

I don’t know about the rest of the United States, but up here in the Mid-West, there is a summertime tradition known as “Home Days”. Home Days are little festivals that small suburban towns hold every year that include rides, games and lots and lots of greasy food and desserts. If you’ve ever been to a carnival than you know what I’m talking about.

This weekend was the Seven Hills (Ohio) Home Days, which is where I live (12 miles South of Downtown Cleveland). So naturally my wife and I packed up the kids and drove up the road to check out the festivities on Friday evening.

If you’ve ever been to one of these events, you’ll know that walking in you are greeted with the smell of hot grease, which is used to cook about everything they sell. The smell can be both wonderful (for 30 seconds), to nauseating for the rest of the time you are present.

The small bottle of Tums in my back pocket (strategically planted) made a quiet rumble as we strolled past food stands selling pizza, cavatelli, hoagies, french fries, lemonade, perogis and just about any other kind of food you could imagine.

Then there it was. The food stand at the end of the row with the huge line in front of it. As we drew closer I began to wonder what they were selling. Was it some type of candy? Or was it some type of strange fruit drink? What could so many people want?

What was it? I had to know. I wheeled the stroller closer to the line anticipating what could be so good that everyone was waiting for. Closer and closer I got until I saw the sign.

Deep Fried Snickers - $3.00

At first, shock. My wife said, “Ewwww”, and I thought the same. How could that be good? Really, c’mon, is this for real? Who wants to eat that? But in the back of my head, I secretly knew I love Snickers bars. Nevertheless, that thought left me quickly.

So we wheeled on, over to the rides where my daughter got on the ferris wheel. But as I was watching her go up and down and around and around, I caught myself thinking about the deep fried Snickers. I glanced back over at the large line down the row.

“I wonder what it takes like,” I thought to myself. “It must be good,” I reasoned. “I don’t need it, it can’t be good for me,” I continued. “Yes, but really Jim, you don’t often treat yourself. Your cholesterol is normal and you’re healthy, why not,” I thought to myself. Back and forth in my head.

For the next hour or so I obsessed over the deep fried Snickers. It had consumed me. I realized I must have it so I decided that on the way out I would stop and buy one.

I watched as the people who got their orders before me took bites of their fried up candy bar, with chocolate sauce and powdered sugar covering it. Each person reveled in the decadence of the treat with lots of “MMMMM’s” and “Yummms”, and the new people passing by began on the same journey I had started on an hour ago. Probably soon to be standing right where I was, holding their three dollars with great anticipation just as I was doing at that moment.

As I bit into the concoction of gooey goodness, I came to a revelation for the piece you’re reading right now. And that was… Whether you’re selling at a carnival, or on an ecommerce store, you should ask yourself one question as a marketer of products online.

What’s your deep fried Snickers?

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