Comments on: In Defense of MySpace?

By: Kera

Kera — Wed, 11 Oct 2006 12:53:50 +0000

Right… MySpace is a way to target younger crowds and is a marketing goldmine–if the sort of marketing you support and opt to use is underhanded and damaging adware/spyware programs. There have been lawsuits and public criticism for these dishonest policies in the past, if that's the sort of publicity you want for your business…

Another reason MySpace does jack for business–yay, your marketing is up. But look, your employees just wasted 4 billable hours browsings pics and profiles on that same site… Not to mention the time and $$ you'll a tech support guy to clean up machine that has been hosed with adware.

Wait, no…. MySpace is actually great for people in my line of business–cleaning up after other people's sloppy browsing habits.

By: AJ

AJ — Sat, 08 Jul 2006 13:47:48 +0000

Our company has successfully made 40+ websites for both well known and independent artists through mySpace. The portal has played a vital role as an advertising avenue for our company.

By: frank little

frank little — Wed, 17 May 2006 04:44:55 +0000

Last night I registered with Myspace and has always I ran my spy/adware checkers before doing so. After registering and browsing the site for about an hour I ran my spyware/adware checkers again and detected 59 infections!

While I can tolerate a certain amount of adware on a free site I find this amount to be totally excessive and unacceptable, especially when the majority of the users seem to be the sort of people who would interpret the term 'adware cookie' to be some type of American biscuit.

By: Jonathan (Trust)

Jonathan (Trust) — Mon, 01 May 2006 00:23:20 +0000

"Then why in the heck should I waste my business time on it then?"

I answered it in my first post:

"There's oppurtunity to leverage your brand to the younger crowd."

And what Dave said. It's purpose wasn't to help you or me out in business but it can be used for that. Many are already. Some have just begun to realize that you can.

By: Dave Cole

Dave Cole — Sun, 30 Apr 2006 21:51:21 +0000

I think the main reason why myspace is a hot topic right now is because that's where the customers are. I can tell you directly that a good friend of mine that owns a hookah bar that caters directly to the core myspace demo (18-25) has benefitted dramatically from the ability to reach his customers and maintain a dialogue in a space which they use regularly. He knows that his customers will view his message because it's a part of their everyday lives.

It is the marketer's dream to make it to the 'favorites' menu on a user's browser. With the myspace 'friends list', a marketer can now actively see who they're reaching, and can learn unbelievable qualifying data about their customer base.

The discussion I think is more important to web marketers today shouldn't revolve specifically around myspace because quite frankly the average regular myspace user doesn't have the disposable income. But social networking has finally realized mainstream success, so hopefully someone will figure out how to reach the affluent customer base that most of us desire to reach.

Oh, and I think I stand by point #5.

By: Jim Kukral

Jim Kukral — Sun, 30 Apr 2006 20:39:57 +0000

"It wasn't started to help your or my business grow."

Then why in the heck should I waste my business time on it then? And why defend it is a business tool then? Not saying you are, but plenty of other people do.

By: Jonathan (Trust)

Jonathan (Trust) — Sun, 30 Apr 2006 19:27:16 +0000

It wasn't started to help your or my business grow.

"I just think it's lackluster, across the board, from how it looks to how it "uses", to everything."

Millions seem to like it. Millons > you
It's also more for the younger crowd.

"So assuming you can tell me exactly how it's going to help me or my business grow or make more money, I'll deal with my dislike and really give it a go"

Like was mentioned in another thread. There's oppurtunity to leverage your brand to the younger crowd. Start em' young