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Hey Bloggers, Journalists Are Watching You!
Publisher’s note: This week alone, ReveNews bloggers have had their opinions picked up in Businessweek.com, CBS Marketwatch and even a professor from MIT who wanted to use the blogger’s data to write an empirical study for a respected marketing journal. In the past, ReveNews bloggers have been “cherry picked” by the Wall Street Journal, NY Times, Cnet, and too many more to mention.
Wall Street Journal tech reporter Nick Wingfield says that blogs are a staple (report: How reporters use blogs) of a tech reporter’s diet these days.
“Certain industries and beats have embraced the medium (blogging) more quickly than others. For example, the reporter who covers agriculture and farming probably isn’t going to find as much information for reporting in blogs. But in tech beats - it’s become part of the job. There are a lot of superb blogs out there and many [of us] are cherry picking out interesting stories there.”
He goes on to point out the ways that journalists use blogs for reporting, which are:
- Journalists use blogs as tickler files when researching stories
- Journalists use blogs as sounding boards
- Journalists use blogs as digests of the day’s news
- Journalists don’t “flog the blog” - they see blogs as useful websites
Cherry pick all you want Nick. You’ll catch no flak around the halls of ReveNews, that’s for sure. We value our relationships with the ever growing daily group of journalists that read us for our commentary and analysis on the industry of online revenue. In fact, we welcome them with open arms.
We’ve already proven that blogging is a great method for influencing an audience. Whether or not it is each blogger’s intent to specficially influence a journalist or not is only known to each blogger.
I would say though, that most if not all of the bloggers I deal with attempt to spread influence not to journalists alone, but to each blogger’s target audience. As Nick points out…
“Employee blogs, CEO blogs and other types of sites might be good tools for PR people to reach out [to their publics],” Wingfield says. “But whatever you [put online] has to have real information, be entertaining and original - and it can’t just communicate the corporate mainline. In addition, blogs are not a substitute for building relationships with reporters. They may help get information out - but you still [need to call the media].”
At this time, I’d like to invite any journalist reading ReveNews to contact me personally and tell me what they think about our site.
Micropersuasion has this story too.
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