ValueClick Unveils Behavioral Product, Stunning Numbers

Announcing its User Retargeting behavioral targeting technology, ValueClick’s (Nasdaq: VCLK) ValueClick Media division trumpeted its new toy loudly boasting eye-popping, jaw-dropping ROI numbers from clients that were so astounded they just couldn’t bring themselves to being named publicly.

“For example, preliminary campaigns have resulted in up to a 26 percent improvement in the average cost per-visitor, a 59 percent improvement in the average cost-per-sale, and an overall conversion rate increase of 1,800 percent. In addition, these user retargeted campaigns generated a 223 percent increase in the average order value.”

The company says it will have “additional information on its User Retargeting product displayed at the ad:tech San Francisco conference (booth #6043), April 26-27, at Moscone Center in San Francisco.”

Maybe someone out at the show can ask them to back these numbers up, eh? We either need to back them up or face our destiny: world domination by ValueClick Media.

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