Comments on: Turnabout: What Affiliate Managers Want

By: DE

DE — Mon, 14 Jul 2008 14:46:04 +0000

Very tough to be a affiliate,the market is over saturated I don’t see how anybody new can make any money.

By: Mark Olsen

Mark Olsen — Fri, 11 Jul 2008 17:40:51 +0000

Hey Jeff –
Mark here, we’ve talked before about this very question.
To put it in writing – what we as managers want really depends on each program.
In the end regardless of what program you are managing the most important measurement is that of conversions. If you run a PPC program – you need those clicks to convert to sales. PPL – you need those leads converting to sales. CPM – you need those impressions to convert to clicks, leads, sales.

As managers what we need are affiliates who provide the quality we are looking for.

I am also an affiliate and as such I understand where my merchants are coming from when they are looking for conversions, sales, good leads – QUALITY.
Any affiliate who believes in a product – markets it and creates a solid site to support it will in most cases have the good quality we need.
Affiliates creating a site a day loaded with ads, pop ups, etc. may last a while or may fly under the radar unnoticed but in the end they just clutter the web and muddy the quality waters.
I think I speak for most aff managers when I say we are looking for quality.
Am I wrong?

By: Evan W.

Evan W. — Fri, 11 Jul 2008 17:35:08 +0000

Cool post. I would want my clients to spend more dollars to grow their programs via ppc and recruiting emails…making my job easier.

By: pingo affiliate manager

pingo affiliate manager — Fri, 11 Jul 2008 16:51:45 +0000

Interesting post. It’s always said that affiliates come 1st. But good points to what we want with in the corporate world.

-Brian
affiliate manager
Pingo.com

By: Jeff Molander

Jeff Molander — Fri, 11 Jul 2008 16:26:00 +0000

Wow. Data rolling in already. Thanks, y’all!