Purpose and Blogs

Much has been and is being written about business blogging and the phenomenon of blogs in general. Occasionally, we read some interesting numbers/stats on blogs and that will continue. Today, I point at a well written piece that, in essence, answers the question “what are blogs and what business purpose do / can they serve?”

Cheryl Gidley does a great job of setting perspective by suggestion blogs are “… an annual trade conference without leaving home with no mail to catch up on and no hangover on the flight home. Blogs are reality TV online.”

Further, she points out that business-focused blogs “facilitate distinct discussions on specific topics with anyone who’s searching, listening, contributing or just lurking out there” and can be highly focused on useful, niche subject matter and “… give us all a mechanism to reach many more people than we ever might have hanging around the coffee pot. Who has time and which Starbucks has the right people to discuss the latest in whatever it is we care about?”

Even more interesting is the author’s personal perspective. In an attempt to set some balance, she explains why blogs aren’t at all useful to certain kinds of people. They don’t serve a purpose:

“In my generation? No station wagons. No paneled trucks. No suburban, stay-at-home moms. Power to women. Equality. I am woman; hear me roar. Blogs don’t work for me because I can’t imagine having a public discussion on anything. Note: This clearly doesn’t include writing columns. Columns aren’t discussions. They’re ‘monologs’.”

Cheryl’s piece is worth a read for sure as she uses blogs as a springboard into segment marketing (how one might leverage business focused blogs like Revenews from various marketing and advertising perspectives).

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