Comments on: Customer Acquisition 2.0: How Experiential Marketing is Changing the Game http://www.revenews.com/affiliate-marketing/customer-acquisition-20-how-experiential-marketing/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Thu, 09 Feb 2012 21:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mike Hyland http://www.revenews.com/affiliate-marketing/customer-acquisition-20-how-experiential-marketing/#comment-16905 Mike Hyland Mon, 02 Jun 2008 18:45:57 +0000 http://www.revenews.com/jeffmolander/customer-acquisition-20-how-experiential-marketing/#comment-16905 Great discussion thread Jeff as it triggered me into trying to see how to capture marketing/product buzz and use the buzz to capture a piece of a larger pie. I've always prized working with merchants who had "product passion" as that IS the sustaining ingredient once the consumer buzz dies down to a background sound. Take the cosmetic & skincare industry. A crowded multi billion dollar slug fest of snake oil peddlers, buzz artists and well budgeted Adwhores. I heard the product buzz and passion surrounding the Revaleskin and powerful antioxidant CoffeeBerry. I bought a domain to try pushing skincare products through affiliate enabled merchants. There are a slew of them but none can devote web eCatalog space or time to develop any real buzz on a single product line. So a half hearted effort to push some GoldenCan 'Strawberrynet.com" displays, and the usual bottlenecks of building out some individual product links for Revaleskin through Greatskin, the Skin Store, MakeMeHeal.com where no merchant had a true product passion left <a href="http://www.PamperMySkin.com" rel="nofollow">http://www.PamperMySkin.com</a> unnoticed at Google. Why even try to build it out if traffic would be a PPC effort and merchant landing pages a crap shoot as to reporting sales. No Problem for me Jeff as I had product passion for Revaleskin originally to be sold via dermitologist/plastic surgeon prescription only office/spa sales. Well the limited marketplace setting fell apart quick so everyone is right there in Google hawking RevaleSkin sales. Whats an affiliate to do .... hawk RevaleSkin coupons or Merchant coupons as a point of sale cart poacher?? MY test last week was to build out PamperMySkin.com with my merchant satellite sales channel scheme. Get a simple secure cart and a stocking partner and bypass the affiliate white noise. See if I could get SERP listings and book sales before spending a dime on Adwords. Tall task for a one man shop who just happened to believe high octane Coffee was a miracle drink deserving to be in every doctor's office nationwide.... period. Hey the good antioxidant free radical killers were in the discarded part of the coffee plant fruit. The diluted sun baked part still causes buzz around any coffee pot worldwide. So up goes the eye candy and buzz inducing content with some simple freight free "buy now buttons". Will the result get any Google Love and be able to compete against the skincare giants whacking each other with discounts rather then some CoffeeBerry buzz? Time will tell as the site is already booking sales and I don't have any Web 2.0 conversations going yet as the web ink dries. Wow. First 2 positions at Google for several buying keywords and the site isn't a week old. I couldn't get the skincare merchant giants to make individual links or even sell anything but the retail priced 3 product kit. Now they have ZERO links and I know every sale will be reported... LOL :>) This is the future of affiliate value-added sales marketing. No multi-line merchant has the time or passion to buildout a product promotion site on a different domain. If the affiliate is willing then the merchants should jump start their PPC spend and offer up a shopping cart "buy now" button so Google treats them like a real merchant. Great discussion thread Jeff as it triggered me into trying to see how to capture marketing/product buzz and use the buzz to capture a piece of a larger pie. I've always prized working with merchants who had "product passion" as that IS the sustaining ingredient once the consumer buzz dies down to a background sound.

Take the cosmetic & skincare industry. A crowded multi billion dollar slug fest of snake oil peddlers, buzz artists and well budgeted Adwhores. I heard the product buzz and passion surrounding the Revaleskin and powerful antioxidant CoffeeBerry. I bought a domain to try pushing skincare products through affiliate enabled merchants. There are a slew of them but none can devote web eCatalog space or time to develop any real buzz on a single product line.

So a half hearted effort to push some GoldenCan 'Strawberrynet.com" displays, and the usual bottlenecks of building out some individual product links for Revaleskin through Greatskin, the Skin Store, MakeMeHeal.com where no merchant had a true product passion left http://www.PamperMySkin.com unnoticed at Google. Why even try to build it out if traffic would be a PPC effort and merchant landing pages a crap shoot as to reporting sales.

No Problem for me Jeff as I had product passion for Revaleskin originally to be sold via dermitologist/plastic surgeon prescription only office/spa sales. Well the limited marketplace setting fell apart quick so everyone is right there in Google hawking RevaleSkin sales. Whats an affiliate to do …. hawk RevaleSkin coupons or Merchant coupons as a point of sale cart poacher??

MY test last week was to build out PamperMySkin.com with my merchant satellite sales channel scheme. Get a simple secure cart and a stocking partner and bypass the affiliate white noise. See if I could get SERP listings and book sales before spending a dime on Adwords. Tall task for a one man shop who just happened to believe high octane Coffee was a miracle drink deserving to be in every doctor's office nationwide…. period. Hey the good antioxidant free radical killers were in the discarded part of the coffee plant fruit.

The diluted sun baked part still causes buzz around any coffee pot worldwide. So up goes the eye candy and buzz inducing content with some simple freight free "buy now buttons". Will the result get any Google Love and be able to compete against the skincare giants whacking each other with discounts rather then some CoffeeBerry buzz? Time will tell as the site is already booking sales and I don't have any Web 2.0 conversations going yet as the web ink dries.

Wow. First 2 positions at Google for several buying keywords and the site isn't a week old. I couldn't get the skincare merchant giants to make individual links or even sell anything but the retail priced 3 product kit. Now they have ZERO links and I know every sale will be reported… LOL :>)

This is the future of affiliate value-added sales marketing. No multi-line merchant has the time or passion to buildout a product promotion site on a different domain. If the affiliate is willing then the merchants should jump start their PPC spend and offer up a shopping cart "buy now" button so Google treats them like a real merchant.

]]> By: peter bordes http://www.revenews.com/affiliate-marketing/customer-acquisition-20-how-experiential-marketing/#comment-16580 peter bordes Thu, 22 May 2008 12:59:40 +0000 http://www.revenews.com/jeffmolander/customer-acquisition-20-how-experiential-marketing/#comment-16580 Jeff one interesting question is will data portability allow a more relevant experience for users and their interaction with brands.This is a very interesting concept that plays into the new "Attention Economy", Jeff one interesting question is will data portability allow a more relevant experience for users and their interaction with brands.This is a very interesting concept that plays into the new “Attention Economy”,

]]> By: Carsten Cumbrowski http://www.revenews.com/affiliate-marketing/customer-acquisition-20-how-experiential-marketing/#comment-16398 Carsten Cumbrowski Sun, 18 May 2008 03:25:27 +0000 http://www.revenews.com/jeffmolander/customer-acquisition-20-how-experiential-marketing/#comment-16398 "Helping people buy what they want and demand is always the shortest way to marketing success and profits." I couldn't agree more with you Ola and would like to add that it is not only the shortest way, but also the longest sustainable with the greatest user satisfaction and approval. A marketer who people actually like to introduce to their friends, not like a stereo-type "life insurance sales man" who everybody at a class reunion tries to avoid talking to. However, there is a catch, you have to start thinking about other people's wants and needs and forget about your own for a moment. Marketers who use the "over-the-head" and questionable marketing approaches are usually thinking about their own needs and wants all the time instead. "Helping people buy what they want and demand is always the shortest way to marketing success and profits."

I couldn't agree more with you Ola and would like to add that it is not only the shortest way, but also the longest sustainable with the greatest user satisfaction and approval.

A marketer who people actually like to introduce to their friends, not like a stereo-type "life insurance sales man" who everybody at a class reunion tries to avoid talking to.

However, there is a catch, you have to start thinking about other people's wants and needs and forget about your own for a moment. Marketers who use the "over-the-head" and questionable marketing approaches are usually thinking about their own needs and wants all the time instead.

]]> By: Mike Hyland http://www.revenews.com/affiliate-marketing/customer-acquisition-20-how-experiential-marketing/#comment-16365 Mike Hyland Sat, 17 May 2008 10:08:48 +0000 http://www.revenews.com/jeffmolander/customer-acquisition-20-how-experiential-marketing/#comment-16365 All network enabled merchants years ago pulled the rug out from under the value-add pre-sell affiliates driving buyers to their eCatlogs. By letting every cookie setting interloper, incenter, pop-up traffic pirate and cookie stuffer poach off the merchants domain & cart the above legit new customer generator got their commission potential cut down to the "I give Up" point. How you going to guarantee their pre-sell value add traffic focusing effort gets rewarded via referral cookie tracking?? What reward is there for landing on the front page of <a href="http://www.Get-in2.com" rel="nofollow">www.Get-in2.com</a> for the site owner to place customer facing creatives there from those network merchants? Just one merchant on that page will never fail to report one sale for every 20 clicks this month and every month for years to come. They have no interlopers or incent poachers interferring with the referred targeted customer's buying process. What are the odds the Lenovo ThinkPad Reserve Edition Notebook will get sold out before a sale leaks through the Linkshare/TigerDirect system without a stupid coupon attached and commission going elsewhere???? All network enabled merchants years ago pulled the rug out from under the value-add pre-sell affiliates driving buyers to their eCatlogs. By letting every cookie setting interloper, incenter, pop-up traffic pirate and cookie stuffer poach off the merchants domain & cart the above legit new customer generator got their commission potential cut down to the "I give Up" point.

How you going to guarantee their pre-sell value add traffic focusing effort gets rewarded via referral cookie tracking?? What reward is there for landing on the front page of http://www.Get-in2.com for the site owner to place customer facing creatives there from those network merchants? Just one merchant on that page will never fail to report one sale for every 20 clicks this month and every month for years to come. They have no interlopers or incent poachers interferring with the referred targeted customer's buying process.

What are the odds the Lenovo ThinkPad Reserve Edition Notebook will get sold out before a sale leaks through the Linkshare/TigerDirect system without a stupid coupon attached and commission going elsewhere????

]]> By: Ola http://www.revenews.com/affiliate-marketing/customer-acquisition-20-how-experiential-marketing/#comment-16335 Ola Fri, 16 May 2008 20:25:01 +0000 http://www.revenews.com/jeffmolander/customer-acquisition-20-how-experiential-marketing/#comment-16335 Hi Jeff, Great post! Completely agree: Helping people buy what they want and demand is always the shortest way to marketing success and profits. Have a great weekend! -Ola Hi Jeff,

Great post! Completely agree: Helping people buy what they want and demand is always the shortest way to marketing success and profits.

Have a great weekend!

-Ola

]]> By: Angel Djambazov http://www.revenews.com/affiliate-marketing/customer-acquisition-20-how-experiential-marketing/#comment-16317 Angel Djambazov Fri, 16 May 2008 13:25:47 +0000 http://www.revenews.com/jeffmolander/customer-acquisition-20-how-experiential-marketing/#comment-16317 Inherently a good affiliate partner is one who actually puts thought behind their marketing strategy. The fact that there is a proliferation of publishers in the industry that don't give any thought to that process, I blame on merchants. Merchants in their drive to post huge numbers in terms of growth often look the other way when it comes to questionable tactics if not out right encouraging those tactics. Merchants, if you want affiliates who really think about marketing, think about pre-sale, then treat them as a real partner and encourage best practices in your program. Inherently a good affiliate partner is one who actually puts thought behind their marketing strategy.

The fact that there is a proliferation of publishers in the industry that don't give any thought to that process, I blame on merchants. Merchants in their drive to post huge numbers in terms of growth often look the other way when it comes to questionable tactics if not out right encouraging those tactics.

Merchants, if you want affiliates who really think about marketing, think about pre-sale, then treat them as a real partner and encourage best practices in your program.

]]> By: Mark http://www.revenews.com/affiliate-marketing/customer-acquisition-20-how-experiential-marketing/#comment-16315 Mark Fri, 16 May 2008 12:30:19 +0000 http://www.revenews.com/jeffmolander/customer-acquisition-20-how-experiential-marketing/#comment-16315 'value added pre-sellers' exactly - As an affiliate manager I am looking for serious affiliates who are willing to market on my behalf. What we do need are affiliates who pre-sale - market - sell - give testimonials and then send over high quality converting customers. As was said on A Best Web recently - put the marketing back in Affiliate Marketing 'value added pre-sellers'

exactly – As an affiliate manager I am looking for serious affiliates who are willing to market on my behalf.

What we do need are affiliates who pre-sale – market – sell – give testimonials and then send over high quality converting customers.

As was said on A Best Web recently – put the marketing back in Affiliate Marketing

]]> By: Brook Schaaf http://www.revenews.com/affiliate-marketing/customer-acquisition-20-how-experiential-marketing/#comment-16309 Brook Schaaf Fri, 16 May 2008 09:49:58 +0000 http://www.revenews.com/jeffmolander/customer-acquisition-20-how-experiential-marketing/#comment-16309 Welcome back, Jeff! Welcome back, Jeff!

]]> By: Brad Waller http://www.revenews.com/affiliate-marketing/customer-acquisition-20-how-experiential-marketing/#comment-16288 Brad Waller Thu, 15 May 2008 23:24:07 +0000 http://www.revenews.com/jeffmolander/customer-acquisition-20-how-experiential-marketing/#comment-16288 Welcome back Jeff! Great post to mark your return. Welcome back Jeff! Great post to mark your return.

]]>