Comments on: Case Study: Using Video Publishing to Drive Sales http://www.revenews.com/online-marketing/case-study-using-video-publishing-to-drive-sales/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Thu, 09 Feb 2012 21:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Anonymous http://www.revenews.com/online-marketing/case-study-using-video-publishing-to-drive-sales/#comment-36168 Anonymous Mon, 08 Aug 2011 12:37:00 +0000 http://www.revenews.com/?p=3771#comment-36168 Hey, this one is really one of the great contented post about Video publishing. And Online Video marketing is truly one of the authentic and effective way of marketing. And it's really effective to get the best of marketing strategy. And I totally agree with you the Online Video publishing is really the exotic way to improve the sale of product and services. The regarding information of this post really drives me on the craziest way about it. Thanks for sharing.   Hey, this one is really one of the great contented post about Video publishing. And Online Video marketing is truly one of the authentic and effective way of marketing. And it’s really effective to get the best of marketing strategy. And I totally agree with you the Online Video publishing is really the exotic way to improve the sale of product and services. The regarding information of this post really drives me on the craziest way about it. Thanks for sharing.
 

]]> By: Tony @ memory foam dog bed http://www.revenews.com/online-marketing/case-study-using-video-publishing-to-drive-sales/#comment-35465 Tony @ memory foam dog bed Sun, 10 Apr 2011 03:35:00 +0000 http://www.revenews.com/?p=3771#comment-35465 I'm a fan of Drs Foster Smith. They are so great in their marketing strategies. Thanks for the very detailed info Jeff! :-) I’m a fan of Drs Foster Smith. They are so great in their marketing strategies. Thanks for the very detailed info Jeff! :-)

]]> By: Heather Paulson http://www.revenews.com/online-marketing/case-study-using-video-publishing-to-drive-sales/#comment-21419 Heather Paulson Tue, 26 May 2009 16:02:48 +0000 http://www.revenews.com/?p=3771#comment-21419 Hello Jeff, Great case! This is why we have been producing affiliate videos for our clients affiliate programs as an extension of affiliate media to increase sales! We believed video and the new tracking technologies for the use of video in affiliate programs would gain momentum which it has. See you in NY soon Heather Paulson Hello Jeff,

Great case! This is why we have been producing affiliate videos for our clients affiliate programs as an extension of affiliate media to increase sales! We believed video and the new tracking technologies for the use of video in affiliate programs would gain momentum which it has.

See you in NY soon

Heather Paulson

]]> By: Generating Traffic From Sites Like YouTube http://www.revenews.com/online-marketing/case-study-using-video-publishing-to-drive-sales/#comment-21385 Generating Traffic From Sites Like YouTube Thu, 21 May 2009 04:44:36 +0000 http://www.revenews.com/?p=3771#comment-21385 [...] Case Study: Using Video Publishing to Drive Sales (revenews.com) [...] [...] Case Study: Using Video Publishing to Drive Sales (revenews.com) [...]

]]> By: Pat Grady http://www.revenews.com/online-marketing/case-study-using-video-publishing-to-drive-sales/#comment-21378 Pat Grady Wed, 20 May 2009 10:55:32 +0000 http://www.revenews.com/?p=3771#comment-21378 I happen to disagree here, it's not high quality production that's compelling (though low quality certainly hurts), it's the content. Substance over style, but realizing that in many areas style is the substance. If I were selling mens suits, the videos better be very high quality. But if I were selling boat anchors, I could make a digital graphics piece (as opposed to live video production) that shows the large selection of anchors that I offer, or highlights some cool online tool I offer that makes shopping for anchors super easy, and I'd be perfectly fine using super low cost video. Further, the most effective use of video I've found is in Google AdWords distribution and currently where the ad space is somewhat small meaning high-quality HD live production video is a complete overkill. "It seems to me that much of this flies in the face of what most social media gurus tell us — that it’s easy, low-cost and high impact." Jeff, I hope you're not actually listening to social media gurus. :-) As you're doing with this article here, I'd suggest sticking to listening to people who actually do it. Hahahaa. Yes, there's diversity of opinion among the doers, but there's substance too. Awwhhh crap, there's that "substance" thing again. I happen to disagree here, it's not high quality production that's compelling (though low quality certainly hurts), it's the content. Substance over style, but realizing that in many areas style is the substance. If I were selling mens suits, the videos better be very high quality. But if I were selling boat anchors, I could make a digital graphics piece (as opposed to live video production) that shows the large selection of anchors that I offer, or highlights some cool online tool I offer that makes shopping for anchors super easy, and I'd be perfectly fine using super low cost video.

Further, the most effective use of video I've found is in Google AdWords distribution and currently where the ad space is somewhat small meaning high-quality HD live production video is a complete overkill.

"It seems to me that much of this flies in the face of what most social media gurus tell us — that it’s easy, low-cost and high impact."

Jeff, I hope you're not actually listening to social media gurus. :-)

As you're doing with this article here, I'd suggest sticking to listening to people who actually do it. Hahahaa. Yes, there's diversity of opinion among the doers, but there's substance too. Awwhhh crap, there's that "substance" thing again.

]]> By: AliSwi http://www.revenews.com/online-marketing/case-study-using-video-publishing-to-drive-sales/#comment-21377 AliSwi Wed, 20 May 2009 08:46:39 +0000 http://www.revenews.com/?p=3771#comment-21377 Mr. Magree is correct in saying that DYI videos should be done well, however, I think his comments may come across as discouraging to some companies. Shooting your own video doesn’t have to be expensive or complicated, in fact a lot of companies probably have already have footage that they can post on sites like YouTube or eCorpTV – demonstrations, interviews, webinars, conferences, etc. If not, break out the camera and interview some well-spoken execs or film some customer testimonials. Leverage the creativity of your team to come up with web worthy video content. Mr. Magree is correct in saying that DYI videos should be done well, however, I think his comments may come across as discouraging to some companies. Shooting your own video doesn’t have to be expensive or complicated, in fact a lot of companies probably have already have footage that they can post on sites like YouTube or eCorpTV – demonstrations, interviews, webinars, conferences, etc. If not, break out the camera and interview some well-spoken execs or film some customer testimonials. Leverage the creativity of your team to come up with web worthy video content.

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