Comments on: Case Study: Video Publishing to Drive Sales (PART II) http://www.revenews.com/jeffmolander/case-study-using-video-ecommerce/ Discussion of Online Advertising, CPA, SEO, Affiliate and Next Generation Marketing Thu, 11 Mar 2010 22:36:53 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Pat Grady http://www.revenews.com/jeffmolander/case-study-using-video-ecommerce/comment-page-1/#comment-21659 Pat Grady Sat, 13 Jun 2009 22:28:20 +0000 http://www.revenews.com/?p=3784#comment-21659 i didn't see you answer the specific cost question you said you would (perhaps that comes later), but your interview did mention these things: +television show +video studio +working with two different production companies +having a pretty huge internal creative department +script development +art direction and more. so i can figure out the answer people are inferring from this article... too much. jeff, i think it would well serve your audience to present methods on how to experiment with video advertising for very low cost - in order to get c-level commitments to the resources you've mentioned, i think org's are gonna have to do a proof of ROI entry level step first. without it, your scenario here, to me, sounds like a definite no from the bean counters for most companies in today's economy. i hope we can spend some time together in NY at Aff Summit talking about ways folks might try this by dipping the toe into the video pool, instead of belly flopping into the deep end right off the bat. i didn’t see you answer the specific cost question you said you would (perhaps that comes later), but your interview did mention these things:

+television show
+video studio
+working with two different production companies
+having a pretty huge internal creative department
+script development
+art direction
and more.

so i can figure out the answer people are inferring from this article… too much.

jeff, i think it would well serve your audience to present methods on how to experiment with video advertising for very low cost – in order to get c-level commitments to the resources you’ve mentioned, i think org’s are gonna have to do a proof of ROI entry level step first. without it, your scenario here, to me, sounds like a definite no from the bean counters for most companies in today’s economy.

i hope we can spend some time together in NY at Aff Summit talking about ways folks might try this by dipping the toe into the video pool, instead of belly flopping into the deep end right off the bat.

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