People now have access to so much content — and have so many ways to gather news and information — that the likelihood of your corporate message penetrating the clutter is virtually nil. Instead, if you engage the audience in…

It has been a blast yacking it up here at Revenews with its contributors and loyal followers. As many of you know I have a lot of irons in the fire and a family in the works… giving me limited…

If you can’t decide on choosing an affiliate network you’re not alone… especially if you’re a BeFree customer lately. I have it from multiple sources that many are being forced to “look around”… “explore other options”… wink wink.

I’m set to…

Announcing its User Retargeting behavioral targeting technology, ValueClick’s (Nasdaq: VCLK) ValueClick Media division trumpeted its new toy loudly boasting eye-popping, jaw-dropping ROI numbers from clients that were so astounded they just couldn’t bring themselves to being named publicly.

“For example,…

What Michael Brucker documents (search affiliates finding that, most often, they do not earn commissions… and reasons why) has been going on for quite some time now in my experience. Nonetheless, Brucker’s study is highly useful… yet seems to be generating…

Wayne Porter and Chris Boyd (aka PaperGhost) get paid to spend their days infiltrating rings of real life cyber criminals… all the while risking they’ll get caught by the thieves themselves.

Hosted by Jeff Molander

Guests:
Wayne Porter, Sr. Dir. Greynet…

Wayne Porter and Chris Boyd (aka PaperGhost) get paid to spend their days infiltrating rings of real life cyber criminals… all the while risking they’ll get caught by the thieves themselves.

How must it feel to gather evidence on such…

On the heels of yesterday’s eComxpo live streaming panel discussions, I see fellow bloggers Peter Figueredo, Beth Kirsch and Shawn Collins have tasted the fruits of live streaming audio… and lived to tell of it! Well done, all.

On that…

Ginette Degner of Service Brokers recently appeared on WordTalkRadio.com’s eMarketing Talk Show to tell of Oreck.com’s affiliate marketing horror story during Hurricane Katrina. In doing so she drew clear lines between networks that build walls between advertisers and their affiliates…

This week twelve small, medium and large brands (and 2 affiliates) focus on discussing how to best work with cranky affiliates who can often be un-communicative and how to work with affiliate networks that sometimes don’t go beyond handing a…