Two thumbs up!

Cashback sites are adding product search. I've been working on it for months on Cashbaq but won't make this type of hype when the search engine isn't functioning to the level that users require.

There are two parts to good product search: a good search engine and a good database. It appears that Jellyfish has neither. I cannot find a single iPod or PSP. There are plenty of accessories but not the actual unit. While the categorization may be helpful (arguments can be made for an against it), it doesn't replace good product search.

I tried "red shoes". There were 21 red shoes. I did the saem search at http://www.thatshoe.com (Vinny Lingham's shoe site) and found 381. Jellyfish had only 2 shoe stores.

The only difference between Jellyfish and other sites is the ability for merchants to bid on their CPA. Well, Snap already has that as it brags about how much money it isn't making. So this isn't revolutionary. I am also not sure if it is useful. Merchants have been bidding for placement on some shopping comparison engines under their PPC models. The difference here is not just CPC vs. CPA, it is critical mass. These sites migrated to a bidded model after they had the critical mass of advertisers and users. Jellyfish claims 1000's of merchants (not) and has no users. While this may be a good idea, I fear that it will fail for lack of scale.

Assuming scale, will merchants want to take part in this? More importantly, will consumers care? Most consumers don't know about cashback sites and most who do use a single site. Will this be enough benefit to attract new users? Not with the exisitng product search on Jellyfish.

Their PR team did an excellent job getting the word out.