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	<title>Comments on: Blog World Expo 2008 &#8211; Ten Things You Need to Know About Search Engines &amp; Findability session recap</title>
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	<link>http://www.revenews.com/events/blog-world-expo-2008-ten-things-you-need-to-know-about-search-engines-findability-session-recap/</link>
	<description>Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing</description>
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		<title>By: Jamie Birch</title>
		<link>http://www.revenews.com/events/blog-world-expo-2008-ten-things-you-need-to-know-about-search-engines-findability-session-recap/#comment-18682</link>
		<dc:creator>Jamie Birch</dc:creator>
		<pubDate>Sun, 28 Sep 2008 19:41:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/jamiebirch/blog-world-expo-2008-ten-things-you-need-to-know-about-search-engines-findability-session-recap/#comment-18682</guid>
		<description>Candis, I&#039;m glad you liked the recap.  The session you attended was one I really wish I went to as well.  I hope you got as much out of that one as I did in this one.  

Carsten, here is a link to all of Matt&#039;s posts that deal with internal linking, not sure which one Wayne was referring to http://www.google.com/search?as_sitesearch=mattcutts.com&amp;as_q=internal+links</description>
		<content:encoded><![CDATA[<p>Candis, I&#8217;m glad you liked the recap.  The session you attended was one I really wish I went to as well.  I hope you got as much out of that one as I did in this one.  </p>
<p>Carsten, here is a link to all of Matt&#8217;s posts that deal with internal linking, not sure which one Wayne was referring to <a href="http://www.google.com/search?as_sitesearch=mattcutts.com&#038;as_q=internal+links" rel="nofollow">http://www.google.com/search?as_sitesearch=mattcutts.com&#038;as_q=internal+links</a></p>
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		<title>By: Carsten Cumbrowski</title>
		<link>http://www.revenews.com/events/blog-world-expo-2008-ten-things-you-need-to-know-about-search-engines-findability-session-recap/#comment-18623</link>
		<dc:creator>Carsten Cumbrowski</dc:creator>
		<pubDate>Thu, 25 Sep 2008 04:51:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/jamiebirch/blog-world-expo-2008-ten-things-you-need-to-know-about-search-engines-findability-session-recap/#comment-18623</guid>
		<description>Hi Wayne, 
 
do you have a link to Matt&#039;s post that talks about this?  
 
Links serve two purposes (for search engines), passing vote and being a descriptor of the destination page.  
 
I&#039;d understand, if a page can only vote once for another page, but why would they ignore additional descriptors, especially if they are different?  
 
Using them would only make results more relevant.. imagine sites, where the first link anchor to a page is always generic like &quot;more...&quot; or &quot;detail&quot; etc. but other links on the same page are really descriptive, but are ignored.  
 
I cannot believe that... are you sure that you don&#039;t mix it up with PR distribution?  
 
Thanks 
Carsten </description>
		<content:encoded><![CDATA[<p>Hi Wayne,</p>
<p>do you have a link to Matt&#039;s post that talks about this? </p>
<p>Links serve two purposes (for search engines), passing vote and being a descriptor of the destination page. </p>
<p>I&#039;d understand, if a page can only vote once for another page, but why would they ignore additional descriptors, especially if they are different? </p>
<p>Using them would only make results more relevant.. imagine sites, where the first link anchor to a page is always generic like &quot;more&#8230;&quot; or &quot;detail&quot; etc. but other links on the same page are really descriptive, but are ignored. </p>
<p>I cannot believe that&#8230; are you sure that you don&#039;t mix it up with PR distribution? </p>
<p>Thanks</p>
<p>Carsten</p>
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		<title>By: Wayne Liew</title>
		<link>http://www.revenews.com/events/blog-world-expo-2008-ten-things-you-need-to-know-about-search-engines-findability-session-recap/#comment-18573</link>
		<dc:creator>Wayne Liew</dc:creator>
		<pubDate>Tue, 23 Sep 2008 05:30:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/jamiebirch/blog-world-expo-2008-ten-things-you-need-to-know-about-search-engines-findability-session-recap/#comment-18573</guid>
		<description>Hi, 
 
Definitely some great SEO tips there by Dave. However, I would like to voice out a little on the Read More tips. 
 
A while ago, Matt Cutts wrote on his blog that whenever there are two links within a page that points to the same destination, the anchor text contained in the first link (HTML hierarchy) will be considered instead of the second. 
 
Most blogs have their title linked to their blog posts and thus, I don&#039;t think the Read More link will be taken into account. :-) 
 
Wayne  &lt;a href=&quot;http://www.affboom.com&quot; rel=&quot;nofollow&quot;&gt;http://www.affboom.com&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p>Hi,</p>
<p>Definitely some great SEO tips there by Dave. However, I would like to voice out a little on the Read More tips.</p>
<p>A while ago, Matt Cutts wrote on his blog that whenever there are two links within a page that points to the same destination, the anchor text contained in the first link (HTML hierarchy) will be considered instead of the second.</p>
<p>Most blogs have their title linked to their blog posts and thus, I don&#039;t think the Read More link will be taken into account. <img src='http://www.revenews.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Wayne<br />
  <a href="http://www.affboom.com" rel="nofollow">http://www.affboom.com</a></p>
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		<title>By: Dave Taylor</title>
		<link>http://www.revenews.com/events/blog-world-expo-2008-ten-things-you-need-to-know-about-search-engines-findability-session-recap/#comment-18561</link>
		<dc:creator>Dave Taylor</dc:creator>
		<pubDate>Tue, 23 Sep 2008 03:39:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/jamiebirch/blog-world-expo-2008-ten-things-you-need-to-know-about-search-engines-findability-session-recap/#comment-18561</guid>
		<description>I think you captured my session well. Except for the &quot;regardless if some of his jokes went without a communal guffaw&quot; bit. I mean, hey, if people don&#039;t GET my jokes, at least I&#039;m amused by them. :-)

More seriously, thanks. Glad you enjoyed my talk and find it valuable.</description>
		<content:encoded><![CDATA[<p>I think you captured my session well. Except for the &#8220;regardless if some of his jokes went without a communal guffaw&#8221; bit. I mean, hey, if people don&#8217;t GET my jokes, at least I&#8217;m amused by them. <img src='http://www.revenews.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>More seriously, thanks. Glad you enjoyed my talk and find it valuable.</p>
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		<title>By: Jamie Birch</title>
		<link>http://www.revenews.com/events/blog-world-expo-2008-ten-things-you-need-to-know-about-search-engines-findability-session-recap/#comment-18562</link>
		<dc:creator>Jamie Birch</dc:creator>
		<pubDate>Mon, 22 Sep 2008 23:09:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/jamiebirch/blog-world-expo-2008-ten-things-you-need-to-know-about-search-engines-findability-session-recap/#comment-18562</guid>
		<description>Thanks for stopping by Dave.  Loved the session and hey, I was the guy on the right side of the room laughing at the jokes.  But really, as long as we laugh at our own, that is all that counts sometimes. 
 
One thing I didn&#039;t include in this recap was the linking structure information you shared.  Feel free to add some points here if you like. </description>
		<content:encoded><![CDATA[<p>Thanks for stopping by Dave.  Loved the session and hey, I was the guy on the right side of the room laughing at the jokes.  But really, as long as we laugh at our own, that is all that counts sometimes.</p>
<p>One thing I didn&#039;t include in this recap was the linking structure information you shared.  Feel free to add some points here if you like.</p>
]]></content:encoded>
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		<title>By: Candis</title>
		<link>http://www.revenews.com/events/blog-world-expo-2008-ten-things-you-need-to-know-about-search-engines-findability-session-recap/#comment-18557</link>
		<dc:creator>Candis</dc:creator>
		<pubDate>Mon, 22 Sep 2008 19:25:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/jamiebirch/blog-world-expo-2008-ten-things-you-need-to-know-about-search-engines-findability-session-recap/#comment-18557</guid>
		<description>Hi there! I was sitting in &quot;How to Plan, Build, and Promote a Business Blog for Small Businesses&quot; (also very useful) while this one was going on. I had a hard time deciding which one to go to, so thanks so much for the recap! </description>
		<content:encoded><![CDATA[<p>Hi there! I was sitting in &quot;How to Plan, Build, and Promote a Business Blog for Small Businesses&quot; (also very useful) while this one was going on. I had a hard time deciding which one to go to, so thanks so much for the recap!</p>
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