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Microsoft Pulls the Trigger – Takes Out Aquantive for $6 Billion

May 18, 2007
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Not to be left at the altar again, Microsoft took the plunge and announced they will buy online agency/technology provider Aquantive. Aquantive is best known as the producer of the Atlas Media Console and Drive PM tools for advertisers and publishers, and also owner of interactive ad agency Avenue A/Razorfish. Microsoft is paying an impressive 85% premium of $66.50 per share for Aquantive, which closed Thursday at $35.87 per share.

About Brad Waller

Some say Brad created the first affiliate program. We’ll never know for sure, but we do know that Brad has been running businesses online since 1994 and affiliate programs since 1996. When he is not running the affiliate program for EPage Classifieds, helping publishers monetize their sites with AdJungle, or working on iPhone applications, Brad is also busy starting up the Performance Marketing Alliance, a trade association created to represent and build the entire performance based industry.

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Filed under: Internet Strategy + Media + Online Advertising