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Is Anyone Going to Die?

Apr 15, 2008
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I’m here at ad:tech at the keynote by Jeff Hayzlett, CMO of Eastman Kodak where he related great stories about what he has been doing. He is an entertaining speaker and does a good job of telling a story. One of his points related to a few rules he gave his team when he arrived at Kodak. He wanted the team to come up with new ideas and gave them a few rules to govern their ideas. Number one: is anyone going to die? If not, go to the next step.

About Brad Waller

Some say Brad created the first affiliate program. We’ll never know for sure, but we do know that Brad has been running businesses online since 1994 and affiliate programs since 1996. When he is not running the affiliate program for EPage Classifieds, helping publishers monetize their sites with AdJungle, or working on iPhone applications, Brad is also busy starting up the Performance Marketing Alliance, a trade association created to represent and build the entire performance based industry.

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Filed under: Events + Internet Strategy