Capturing Your Visitors’ Attention in 10 Seconds
According to the Nielsen Norman Group, the average website user stays on a page less than ten seconds before losing interest and heading off to look at the latest cat image or 6 second video. Worse, they might head off to check out your competitor. Therefore capturing your visitors’ attention in 10 seconds of them visiting your website becomes crucial.
What makes catching their attention even more important is the fact that once you have it, chances are that you will manage to keep that user around for a few minutes, giving your website and your brand much more of a chance to stand out in their minds later.
Below are some of the best tried and true methods to capturing your visitors’ attention within the first ten seconds that they are on your site.
Appeal to Their Impatience
Often times, people visiting your website already know exactly what they want. Make sure that the information they are trying to get to is made clearly visible and accessible at a glance which will, in turn, increase the likelihood that they will stick around on those pages.
Another way to optimize this idea is to create or utilize specific landing pages based on where they are linking to your site from. Place your links accordingly, such as linking your latest blog post on social media, which will direct them right back to the post they want to read as opposed to linking them to the main page of your website and making them dig.
Be Visually Stunning
It is not a secret that people like things that look good. Make sure that your website design is constructed in a pleasant, appealing way that is geared toward the audience you are targeting. If you have a daycare center you will probably want bright colors and kid-centric design while you would do the opposite if your website is for a law firm.
Break the Monotony
Our brains are hard-wired to start to gloss over things when they get too repetitive. They respond to change so make sure that you are giving people a bit of contrast in your web page. If you have a lot of content, break it up with some images, paragraph breaks, and clearly defined sections.
People are naturally inclined to skim, so make sure that your content is prepared in a way that they can skim through it to get the information that they want to know.
Show, Don’t Tell
People are much more likely to pay attention if something is being demonstrated than if it is just being explained. Utilize videos, graphs, tables, and any other kind of tool that allows you to illustrate the message that you are trying to get across rather than writing endless paragraphs trying to explain the same thing.
Make Them Want More
Have visible content that is exciting, humorous, informative, or engaging. If you can do more than one of those at a time, you’re doing very well and will greatly increase the odds of your visitors sticking around on your pages. Consider using enticing headlines, unique images, or a well-done infographic that will make your visitors actually want to stay a while.
None of the tips above will help your website if it won’t load. There was a time when a site was doing well if it took less than a full minute to load, but these days if it’s taking more than a second or two you’re going to start losing people. Too many large images, poor coding, or over-use of tools like flash can bog down a site and cause you to lose your visitors’ attention before you’ve had a chance to grab it. Another reason can be an over-packed server, particularly if you use a host. Make sure you have a reliable host that can deliver high speeds and handle your traffic.
It is important that you be able to grab your visitors right away. What methods do you use to grab and keep the attention of your visitors?