Attention All Ecommerce Merchants

This is a service announcement. I swore off blogging today, but for the sake of the people, my oath is being broken.

Here’s what you need to know; Yahoo shares are down. They reported weak ad sales. This is good news for all of you.

Why? I’ll tell you. A few years ago, Yahoo was a great partner for many online merchants. Many of you solidified good relationships with Yahoo.

Then this changed. The bigger industries, auto & financial, arrived on the scene. With deep pockets. And washed all the smaller players away.

Yahoo began raising their prices. Online merchants were no longer on Yahoo’s speed dial. So, online merchants slowly began to drop Yahoo as a portal partner. Ecommerce merchants had no choice but to begin migrating to AOL, MSN & Google.

Well, yesterday, Yahoo confided that not only were ad sales sluggish, but that the sales slump was the result of auto & finance cutting down on their online brand buys; those big banners that splash across the Yahoo homepage etc.

Anyways, for online merchants, this present a terrific opportunity. (Same thing for Yahoo.) It’s time to start rebuilding old ties with Yahoo. I suggest reaching out to your Yahoo account rep. In light of yesterdays news, this should be a good time to start incorporating Yahoo in your plans for Q4.

I am sure this time around they will give you the light of day.