Top 5 Must See Sessions at LeadsCon 2010
I am getting very excited to attend the LeadsCon conference at the Mirage Hotel & Casino in Las Vegas February 23 and 24th, 2010. I’ve attended several affiliate conferences in the past, however this will be my first lead generation focused conference.
Looking over the agenda, I am very impressed by the sessions and am having a hard time choosing which ones to attend. But I know for sure I won’t miss the Opening Remarks by LeadsCon Founder, Jay Weintraub. Below I’ve highlighted my Top 5 Must See Sessions of LeadsCon 2010:
Keeping Compliant – Legal and Regulatory Developments for Lead Generators
This session is a must for anyone advertising online. Whether your business is strictly online or you’re a multi-channel advertiser conducting a portion of your business online, this session will help you understand the impact of the Federal Trade Commission (FTC) on customer acquisition. Understanding and keeping in compliance is crucial for staying in business, and I know that the new FTC guidelines are a hot button issue for a lot of people doing business online. I am curious to hear the impact of the new compliance rulings from the perspective of online lead generation marketers as well as lawyers of Internet Law.
Moderator: Casey Cook, Chief Revenue Office, DoublePositive Marketing Group
Panelists: John Dozier, Jr., Esq., President, Dozier Internet Law,
P.C. Jonathan Pompan, Attorney at Law, Venable, LLP
What’s in Store for 2010 – Industry Leaders
Don’t miss this chance to hear from experts in the online lead generation space as they share stories of their successes and failures from 2009. I am looking forward to hearing this diverse panels perspective on where industry’s future is headed.
Moderator: Bruce Eatroff, Partner Halyard Capital
Panelists: Matt Coffin, Investor, Coffin Capital
Thomas Evans, President & CEO, Bankrate, Inc.
Scott Lynn, Founder & CEO, Adknowledge, Inc.
Ronald Pruett, Jr., Chief Executive Officer, Mercury Media
B2B Lead Generation in a B2C World
Come learn as leaders in the business-to-business online lead generation space share some of the best and comprehensive tools for success. This should be a very interesting session as business-to-consumer lead generation is far more lucrative from a marketing dollars perspective. The business-to-business lead generation space can be challenging, so I am looking forward to this session and hoping to come away with some new ideas from this solid panel of speakers.
Moderator: Jesse Pujji, Co-Founder, Ampush Media
Panelists: Jay Hallberg, Co-Founder & VP Marketing, Spiceworks
Tom Koletas, Senior Vice President, Sales, MadisonLogic
Does Affiliate Marketing in Lead Generation Makes Sense?
If the title to this session doesn’t intrigue you, then the panel certainly should. This session features a panel representing a diverse point of view on the topic of affiliate marketing in the lead generation space. Learn about the important role of affiliate marketing in driving online traffic and if it is right for your online business. As I mentioned, this is a great panel and I am looking forward to a lively discussion from this group of insiders.
Moderator: David Rodnitzky, Founder, PPC Associates
Panelists: Leah Muhlenfeld, Director of Marketing, SnagAJob.com
Russell Pechman, Vice President, Lead Generation, Linkshare Corporation
Jeremy Shoemaker, Founder, Shoemoney Media Group
The Metric of Success
You won’t want to miss this session on performance-based pricing. There are many different ways to define this pricing model: cost per click, cost per lead, and/or cost per action. Find out which verticals match up best with each of these pricing models. What I am most interested in hearing are which metrics the panelists would prefer, or deem appropriate, for different verticals.
Moderator: Jere Doyle, Founder, President & CEO, Prospectiv
Panelists: Jon Kelly, Vice President, Insurance Quinstreet
Sean Fox, Chief Operating Officer, Reply.com
Here’s a tip: LeadsCon wraps up with a VIP Party Wednesday night at PURE. Everyone attending LeadsCon is invited, however you must have an invitation to get in. You can grab your invitation at the All Web Leads (Booth #402) and LendingTree (Booth #405) during the exhibitor hours. Come find me and share what you learned in the sessions and during the conference.
Those are my picks, what sessions are you most looking forward to?
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