Discussion of Online Advertising, CPA, SEO, Affiliate and Next Generation Marketing

ReveNews - Heather Paulson

Clicky web 2.0 analytics - Spicy!

September 25, 2007 by Heather Paulson
Web Analytics just went 2.0 with Clicky! Clicky is not for large traffic sites, Clicky is aimed at small to medium traffic sites and shows detailed information on the people who visit those smaller sites. Clicky is an excellent tool for bloggers, small brochure sites, or even for hosted landing...

Ad-Tech London - Affiliate Summit London 2007

September 24, 2007 by Heather Paulson
I lived for a year in Earls Court in London England at the Huntington House; it was a marvelous time that holds many fond memories of art, great conversation, and fine friends! Now I wish I was there again as many of my friends have jetted off to Ad-Tech London...

Google acquired GrandCentral.com in July 2007 - Why?

September 16, 2007 by Heather Paulson
In July of 2007 Google acquired GrandCentral.com another acquisition in a long chain of competitive acquisitions; however this one was interesting as it is again a deviation from their core social, search, online paradigm. Why did Google acquire GrandCentral.com? Grand central was started by Craig Walker & Vincent Paquet, both...

Yahoo!'s New Patent could Ban - Suspicious Websites

September 5, 2007 by Heather Paulson
Yahoo's new patent, "Using exceptional changes in webgraph snapshots over time for internet entity marketing," (US Patent Application 20070198603) was filed on August 23rd 2007 is looking for "suspicious" website, host, or domain activity. Your site has an immediate increase in page content; incoming links or some other extreme change...

Lisa Riolo Turning Potential into Prosperity

August 15, 2007 by Heather Paulson
Lisa Riolo master of ceremonies for Affiliate Summit Miami 2007 has been an influential person in the affiliate marketing space for quite some time as Senior Vice President of Business Development at Commission Junction for over 6 years Lisa earned the reputation for the catalyst that drove Commission Junction to...

Google Spoof's? Google Hacked?

August 6, 2007 by Heather Paulson
Last Friday August 3rd I had the opportunity to check out the new beta of Syntryx.com which will be out in a month. I have permission from David Wolf CEO and Founder of Syntryx to show you screen shots of what I found doing a “goog” stock symbol search within...

Thank you Mac

August 4, 2007 by Heather Paulson
When I was little I used to listen to the song “dream weaver” over and over again each night when I went to bed. With the soft lull of the song guiding me through the stars of my imagination I dreamed that one day I would be an astronaut, imagining...

SpeedPPC My Demo Experience

July 24, 2007 by Heather Paulson
I already started talking about SpeedPPC.com being released on July 25th 2007 over at my personal blog, so when Co Founder of SpeedPPC Jay Stockwell let me take a sneak peak today at the software before it's launch I felt obliged to follow up my other blog postings at my...

Magic is happening at PopShops.com

July 21, 2007 by Heather Paulson
WOW, I attended the Seattle Affiliate Dinner last night hosted by Jamie Birch and Angel Djambazov at Caffeine Café in Downtown Seattle and had the opportunity to listen to Angel Djambazov talk about the PopShops.com technology (Angel Djambazov formally Affiliate manager of OnlineShoes.com and recipient of the highly coveted 2006...

1 Thing I Learned At Affiliate Summit

July 19, 2007 by Heather Paulson
I was tagged by Anik Singal of AffiliateClassroom.com. Here’s how it works - I say 1 thing I learned at The Affiliate Summit then I tag 5 other people and they have to reveal 1 thing they learned and tag 5 others! 1 Thing I Learned At Affiliate Summit Seriously...


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ABOUT THE AUTHOR
Heather Paulson is President of (PMG) Paulson Management Group, Inc. PMG specializes in providing: Affiliate Program Management, Paid Search Management, search engine optimization services.

Ms Paulson has worked as a contractor for Microsoft's SEM Team and has over 11 years as a contractor or consultant for hundreds of companies who market online via retail, lead generation, or online services and software.

Heather is the proud recipient of three Web Awards for e commerce user interface design as well Ms Paulson is a certified Google Adwords professional. Heather is a member of the Social Registry for the state of Nevada and also registered in Madison Who's Who of Executives and Professionals. Ms. Paulson was featured in the July 2005 issue of Revenue Magazine and in 2006 was appointed to the Affiliate Summit Advisory Board and is a Council Member of Gerson Lehrman Group. Ms Paulson holds a BSB/Marketing from UOP she is an active presenter concerning e marketing strategies at many e commerce industry wide events.


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