Might be because I never consciously write the product descriptions, page titles or limit product photos because of wanting to hand feed the search engines as a SERP listing. I write strickly to honestly present the product being sold on that landing page for potential buyer because it is the best destination page for the specific keyword search I can come up with…. Amazing how a image rich and product text pre-sell bloated page gets #1 billing at all the major SE's year after year after year.

NAVIGATION AWAY from this natural SERP landing page is a secondary concern. Contact info link is there but the "add to cart button gets hit more then the contact page if your product landing pages breed trust. Lazy marketers with no respect for shoppers post one liner descriptions and a quick load product photo and expect conversion results from some minimalist piece of art demanding further site exploration to instill confidence.

My clients always have better conversion ratios then any of their competition bewcause the SEO/SERP landing page tells the entire story of why this product is just wjhat your looking for…

Link to a contact page with NO FOLLOW and if you want to, exclude the page via Robots.txt or Robots Meta Tags.

Although I'd not recommend doing that, because if you don't mention your physical location anywhere, but on your contact page and exclude that one, nobody will find you in local search results.

I am always writing a lot, but that has nothing to do with SEO really.. it's just what I do hehe.

I was guilty of the lack of images part, but are updating page by page to add some relevant and descriptive images that help the user finding things when they skim over a page.

You're right–at the end of the day, conversion is what really matters. And the more usable your website is, the better chances you have of converting your visitors.

Also, keep an eye out on ReveNews as I have a post coming soon about improving landing page conversion rates.

I totally agree that SEO done properly will help your site's usability. The only time it hurts is when people take SEO too far.

It's interesting to look at it the other way, how is seo helping your site usability? On way it can help is providing input on what kind of content people are searching online to help build the sitemap

I'm with you on the contact thing. I'm not going to go out of my way to figure out how to get in touch with your company. How hard is it to understand that you need to make things as easy as possible for your potential customers?

Especially the contact information. You don't know how many times I have seen a very professional looking site that ranks well and I can't find contact information and end up hitting the back arrow.