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How to Increase Your Blog Subscribers
You break your back running your blog, but as months roll by, your number of RSS subscribers can still be counted on two hands. It’s a depressing situation, and it can make you question the whole point of blogging. Don’t get down on yourself; there are several things you can do to increase your blog subscribers.
It Starts with the RSS Icon…
This might seem fairly obvious, but I’ve seen enough people overlook it that it warrants mentioning. You can’t expect anyone to subscribe to your blog if they don’t know how or where to do it. That’s why you need an RSS icon asking people to subscribe to your blog.
When people visit your blog, their eyes should be directed to the RSS icon on your page. By making your picture easy to see, you make it fast and easy for people to follow your blog. In my opinion, it’s best to have a large RSS icon above the fold, so that it can be seen the second someone visits your page.
Now, Onto the Content…
One of the reasons people might not subscribe to your blog is the focus is too broad. If your readers don’t know what to expect from you on a post to post basis, they won’t follow your blog. That’s why it’s so important to do one subject and to do it well. By focusing on one particular niche, your audience will be highly targeted and you’ll gain authority in your field.
Once you decide which niche you’ll focus on, you have to write quality optimized content (for higher search engine placement) that keeps people coming back. The key here is to distinguish yourself from all the other blogs in your industry. Don’t settle for being just another blogger parroting the same themes time and time again. Take a chance. Give your honest opinion on subjects and tackle every topic with a fresh perspective. Even if people don’t agree with what you say, they’ll respect you for having an original thought and for not being another “me too” blogger.
Don’t Forget about Daily Blog Management
Hopefully, you’re now at the point where you’ve found your place and you’re writing quality content. Now, you need to focus on the daily management of your blog. Keeping up with the little things will help you attract and keep blog subscribers.
The first part of daily upkeep is publishing content on a regular basis. I can’t even begin to tell you how many RSS feeds I’ve unsubscribed to because the author published on the rarest of occasions. You can’t gain any traction if you don’t follow a consistent posting schedule. That’s not to say that you must post every day, but at least every couple of weeks is necessary to keep people interested in your blog.
The other part of daily blog management is responding to your comments. Interaction is what makes blogging so powerful. For this reason, it’s essential that you provide thoughtful responses to your blog commentators. Show your readers the respect of giving them detailed, engaging responses, and they’ll feel like a part of your community. Building relationships with your readers is the key to gaining a solid subscriber base.
Now, get out there and start growing your blog subscribers! Stay committed to your goals, and eventually your blog will live up to your expectations.
Good post im the same as you i just unsubscribed from around 30 blogs because i was lucky if they updated once a week.
I try and post a minimum two posts a day on my blog and very rarely go a day without a single post being made.
@David-
To me, not updating your blog regularly sends your readers the message that you don’t care about it. And if you don’t care about your own blog, why should they?
I wonder if blog posting has some type of Moore’s Law associated with it where text messaging and Twitter has increased the expectation for more frequent blog posts? I try at least once a day, but I know I need to do more.