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Duane Kuroda

Microsoft launch CPA based search/cashback offer

I’ve only got a few moments for this, but this is an interesting development to follow: Microsoft is offering a cashback for search plan, where advertisers work on a CPA basis.

The basics of this are that users search using…

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4 Comments | Filed under: Online Marketing

Cool is not a strategy

The gold rush for Internet $ shifts focus to new fads and trends all the time, so is it a surprise that companies jumped on the Second Life bandwagon after a few well placed stories last year? Maybe some of…

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WOM Marketing, intrinsic motivation, and the “friend-cash bonus”

I’m always interested in the lines of Word of Mouth marketing (WOM), viral marketing, and affiliate marketing, but there’s the added complexity of building of “brand ambassadors” and “loyalty specialists” who can help drive your brand to acceptance and/or widespread…

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Beacon: When does a bait and switch hurt, and what is the cost?

The whole Facebook Beacon buzz has been sweeping online and offline news - and for what reason? Is it the next generation in advertising, the next generation and user tracking, or the latest and most powerful buzz mechanism regardless of…

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2 Comments | Filed under: Online Marketing

Respect? the key to music for Radiohead and Nine Inch Nails?

Radiohead and Nine Inch Nails made the news with a “new” attitude toward their fans and the music industry. Radiohead is asking their fans to pay what they feel the music is worth, and Nine Inch Nails has gone so…

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5 Comments | Filed under: Online Marketing

Virtual economy and the wild west at Facebook

I just read news that a virtual currency company serving Facebook just got $1.5M in backing. The reason this was a head-turner was that one of the investors was Peter Thiel.

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Micropayments 2.0 gone with Peppercoin Sale

paidContent, a site digital content types like to follow, just posted news about Peppercoin’s acquisition by Chockstone. This signifies a sad moment, as micropayments 2.0 has appeared to have run it’s course. You’ll recall my earlier comments on BitPass and it’s recent…

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MovieBeams $1.99 online rentals takes a dive

What will it take to make a business in online video? MovieBeam seems to have proven that throwing money at the problem won’t work.

As you may recall, MovieBeam’s idea was to allow secure online movie rentals at $1.99. They’ve…

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Still no revenews from boxbe

Yes, I meant to say “revenews” since this post is meant to report news on my boxbe account revenue.

As a micropayments follower I signed up for boxbe as soon as I heard about it. The thought of advertisers paying…

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1 Comment | Filed under: Micro Transactions

Micropayments in Passing, got my $1.13 refund

Warning… your BitPass refund may in be in your spam folder.

I found a note in my spam folder. It was from PayPal and it looked mysterious. I ignored it a few times, as I thought that it was a…

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