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Find It, Pronto!
January 13th, 2006 by David Lewis
IAC finally launched its shopping comparison software (not website) this week. It is called Pronto, not Red Carpet as previously rumored (or previously named). Brian Smith has a nice write up on it at Comparison Engines so I won’t repeat what he wrote.
This may or may not scratch IAC off of my list of companies that need to buy a shopping comparison engine. Pronto only hasa small part of the pie at this point. The search engine does not seem that strong. As Pronto is in beta, I think we need to reserve judgment on the database. Let’s see how it looks in 3-6 months to see if Pronto has good coverage of products and if reviews are in. I do have to ponder why they called the pop ups “Toast”.
In the meantime, who do you think will buy Nextag?
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