June 27, 2006 by David Lewis
About a year ago I wrote that it made sense for Experian to buy PriceGrabber. Done. Last week I was at the Linkshare Symposium speaking on the Executive Panel titled Trend Watch 2006. I suggested that 2007 will be, or must be, the year of VOD (Video on Demand). The...
March 31, 2006 by David Lewis
Bidding has heated up in the auction for JeffMolander.com. In fact, it just passed $200 a minute ago. I thought it would go for either $1 or $200. It looks like my valuation will turn out to be low. Shocking! There have been 10 different eBay IDs bidding on the...
January 12, 2006 by David Lewis
In case you missed the hype, Alex Tew has sold out all one million pixels on Million Dollar Home Page. The final 1,000 pixels went for a whopping $38,100 on eBay (last week the bidding was as high as $152,000 but it appears that there were some bogus bids). Alex...
January 11, 2006 by David Lewis
Several people at Affiliate Summit asked me about my backpack (I thought that made it worthy of an article). Yes, it is a solar backpack. Yes, it is the ultimate geek gear. It is from Voltaic which is a ShareASale merchant. It can charge any cell phone (actually, it can...
December 6, 2005 by David Lewis
Rumours have been wild lately in the blogosphere about Experian acquiring PriceGrabber. Several blogs (1, 2, and 3) have pointed to my article on June 6th (Shopping Comparison Scorecard). Experian Interactive's network of sites (e.g. Experian Consumer Direct, MetaReward, Affiliate Fuel LowerMyBills.com, ConsumerInfo.com, etc.) ranks in the top 20. PriceGrabber...
October 29, 2005 by David Lewis
I have decided on a whimsical name for my new website. I am calling it McDonaldz.com. It is an online shopping site. If there is any company or product with a similar name, say in the food industry, I'm sure they won't mind. This seems to be the thinking of...
October 12, 2005 by David Lewis
Rumors circulated last month about MSN buying half of AOL. Today, in an interesting twist, Microsoft and Yahoo announced that they were tying the IM knot. If MSN is planning on investing in AOL, why would it partner with Yahoo instead. Whether MSN plan any JV with AOL or not,...
September 26, 2005 by David Lewis
If you take a look at the top right side of Revenews today, you will see a triangle asking you to donate money to the Red Cross to aid victims of Hurricanes Katrina and Rita. It seems to be a knee-jerk reaction that when a catastophe hits, people put Red...
July 6, 2005 by David Lewis
Yesterday I was thinking that Experian was due for another acquisition. It's been a few weeks since the last one. Guess what... DATABASE MARKETER EXPERIAN'S E-MAIL DIVISION, CheetahMail, said on Monday it acquired analytics provider Harvest Solutions. Terms of the deal were not disclosed. Per the acquisition, CheetahMail will integrate...
June 14, 2005 by David Lewis
First there was SBC Yahoo! In May, Yahoo launched a beta version of Messenger with some VoIP qualities. Today it announced its acquisition of DialPad. Maybe we'll see Yahoo SBC replaced by MSSBC....
May 24, 2005 by David Lewis
J. Ryan wrote a great piece entitled Blogging for Dollars in which he exposes a scam (or is it merely a scheme) by USWeb. It seems that Ed Shull, CEO of USWeb is paying people $5 via PayPal or iTunes gift certificates to blog positively (of course he claims to...
March 30, 2005 by David Lewis
Yahoo 360 is here. I have wondered for a while why Yahoo, AOL and Microsoft (still in beta with Three Degrees which seems to be for teenagers only and not adults) weren't taking over social networking. Barry Diller got into the game when he bought ZeroDegrees. Of course, it doesn't...
March 9, 2005 by David Lewis
One of the biggest marketing fiascos of all time is the Audi 5000. "60 Minutes" reported on a malfunction with the accelerator. Audi, being the good German company that it is, insisted that all accidents resulting from "unintended acceleration" were due to driver error. Audi's sales plummetted and remained low...
January 30, 2005 by David Lewis
On January 25, 2005 I saw a banner ad on Yahoo advertising its improved Web hosting service. The ad was for a mock business with a site located at www.TheFlyingOstrich.com. I figured "OK, I'll bite" and went to see what the marketing geniuses at Yahoo dreamed up for "The Flying...