ReveNews

The discussion at Brad Waller’s post “Reason #4837 Why This Industry Needs an Association” from Friday about the Hydra Network/Vista Print incident and publication of the incident at MediaPost.com sparked two separate discussions that were not exactly related to the subject…

Since this type of discussion is important and it is rare for an ad network to come forth while under fire, below is the response from Mason Wiley, the SVP of Marketing for Hydra, as originally posted in the comments…

I saw this headline today at MediaPost: “Report: Affiliate Marketers Use Adware Deceptively.”Great, yet another headline that paint the entire industry with a broad brush. Anyone not part of this industry will see the headline and confirm their misguided notions…

I wrote a post after Affiliate Summit West 2008 with information and links to the numerous educational session videos, audio and slides for the past affiliate summit.

The videos for Affiliate Summit East 2008 in Boston are out, so I thought…

A recent survey from MarketingSherpa shows that adding certain things to an ad increases user responsiveness. One of the things that the survey covered was video, and it showed that featuring a video in an ad can increase responsiveness by 49.5%.…

(Can you guess what music I’m listening to as I write this recap?)

The second day’s keynote at Blog World Expo 2008 was pretty unique and I was pretty excited to get a great seat to see Tim Ferriss, author…

By now the saga about Podcaster has spread across major blogs and marketing reviews, however the events continue to play out in a surprising fashion that WOM marketers and social media types need to keep following this closely.

One of…

I mentioned to several people at Blog World Expo in Las Vegas, the story of what happened to me to illustrate that the social media space is still the unknown frontier for most people out there.

The folks, who are working…

Wow, sorry about the long title…

The first day of Blog World was truly outstanding. The attendees were diverse, intelligent and engaged and the speakers were honest, authentic and they shared very detailed information. It didn’t seem like they held…