Comments on: Ad$ense: Threat or Savior for Publishers http://www.revenews.com/search-engine-marketing/adense-threat-or-savior-for-publishers/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Wed, 08 Feb 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Top 10 Affiliate Marketing Moments of Last 10 Years | Affiliate Marketing http://www.revenews.com/search-engine-marketing/adense-threat-or-savior-for-publishers/#comment-23209 Top 10 Affiliate Marketing Moments of Last 10 Years | Affiliate Marketing Mon, 30 Nov 2009 18:11:33 +0000 http://revenews.contentrobot.com/?p=874#comment-23209 [...] Stephen Messer discussed how Google was a competitor/threat to affiliate programs. Many in the audience scoffed, and Messer turned out to be spot on. David Lewis wrote about the Messer talk at the time on ReveNews. [...] [...] Stephen Messer discussed how Google was a competitor/threat to affiliate programs. Many in the audience scoffed, and Messer turned out to be spot on. David Lewis wrote about the Messer talk at the time on ReveNews. [...]

]]> By: Top 10 Affiliate Marketing Moments of Last 10 Years | affiliate-ID http://www.revenews.com/search-engine-marketing/adense-threat-or-savior-for-publishers/#comment-23189 Top 10 Affiliate Marketing Moments of Last 10 Years | affiliate-ID Mon, 30 Nov 2009 04:45:04 +0000 http://revenews.contentrobot.com/?p=874#comment-23189 [...] Stephen Messer discussed how Google was a competitor/threat to affiliate programs. Many in the audience scoffed, and Messer turned out to be spot on. David Lewis wrote about the Messer talk at the time on ReveNews. [...] [...] Stephen Messer discussed how Google was a competitor/threat to affiliate programs. Many in the audience scoffed, and Messer turned out to be spot on. David Lewis wrote about the Messer talk at the time on ReveNews. [...]

]]> By: Top 10 Affiliate Marketing Moments of Last 10 Years http://www.revenews.com/search-engine-marketing/adense-threat-or-savior-for-publishers/#comment-23185 Top 10 Affiliate Marketing Moments of Last 10 Years Mon, 30 Nov 2009 01:35:11 +0000 http://revenews.contentrobot.com/?p=874#comment-23185 [...] Stephen Messer discussed how google was a competitor/threat to affiliate programs. Many in the audience scoffed, and Messer turned out to be spot on. David Lewis wrote about the Messer talk at the time on ReveNews. [...] [...] Stephen Messer discussed how google was a competitor/threat to affiliate programs. Many in the audience scoffed, and Messer turned out to be spot on. David Lewis wrote about the Messer talk at the time on ReveNews. [...]

]]> By: Top 10 Affiliate Marketing Moments of Last 10 Years | Affiliate Marketing Blog by Shawn Collins http://www.revenews.com/search-engine-marketing/adense-threat-or-savior-for-publishers/#comment-23180 Top 10 Affiliate Marketing Moments of Last 10 Years | Affiliate Marketing Blog by Shawn Collins Sun, 29 Nov 2009 19:09:44 +0000 http://revenews.contentrobot.com/?p=874#comment-23180 [...] Stephen Messer discussed how Google was a competitor/threat to affiliate programs. Many in the audience scoffed, and Messer turned out to be spot on. David Lewis wrote about the Messer talk at the time on ReveNews. [...] [...] Stephen Messer discussed how Google was a competitor/threat to affiliate programs. Many in the audience scoffed, and Messer turned out to be spot on. David Lewis wrote about the Messer talk at the time on ReveNews. [...]

]]> By: ReveNews - Beth Kirsch http://www.revenews.com/search-engine-marketing/adense-threat-or-savior-for-publishers/#comment-4044 ReveNews - Beth Kirsch Thu, 02 Mar 2006 14:11:22 +0000 http://revenews.contentrobot.com/?p=874#comment-4044 <strong>Humor, Rivalry, and Balance in the Affiliate Marketing Universe</strong> Humor and Balance in the Affiliate Marketing Universe It feels like the end of an era in affiliate marketing. First the Steve and Heidi Messer move on and then Todd Crawford. Steve and Todd have been towering figures in the community for so long. They ... Humor, Rivalry, and Balance in the Affiliate Marketing Universe

Humor and Balance in the Affiliate Marketing Universe It feels like the end of an era in affiliate marketing. First the Steve and Heidi Messer move on and then Todd Crawford. Steve and Todd have been towering figures in the community for so long. They …

]]> By: Eddie Wilson http://www.revenews.com/search-engine-marketing/adense-threat-or-savior-for-publishers/#comment-4043 Eddie Wilson Mon, 29 Aug 2005 22:18:16 +0000 http://revenews.contentrobot.com/?p=874#comment-4043 Google can pay decent revenue right now because the buyers have no idea they are being shafted. Tons of new companies have jumped into paid search and can't tell a paid click from a content click from their own rear ends. THIS is why Google doesn't let you bid separately on content. Once the buyers start seeing the real numbers, and people start figuring out that content clicks are worth a TON less that search clicks, Google won't be able to pay websites as much for their clicks. WEBMASTERS, YOU ARE WARNED. Google is doing a loss leader for now. Adsense rates will go down DRAMATICALLY as the world wises up. Google can pay decent revenue right now because the buyers have no idea they are being shafted.

Tons of new companies have jumped into paid search and can’t tell a paid click from a content click from their own rear ends.

THIS is why Google doesn’t let you bid separately on content.

Once the buyers start seeing the real numbers, and people start figuring out that content clicks are worth a TON less that search clicks, Google won’t be able to pay websites as much for their clicks.

WEBMASTERS, YOU ARE WARNED.

Google is doing a loss leader for now. Adsense rates will go down DRAMATICALLY as the world wises up.

]]> By: Beth Kirsch http://www.revenews.com/search-engine-marketing/adense-threat-or-savior-for-publishers/#comment-4042 Beth Kirsch Wed, 15 Jun 2005 16:21:41 +0000 http://revenews.contentrobot.com/?p=874#comment-4042 Kyle, We have been talking about this on ReveNews for almost a year now. I think David did a great, great job outlining some issues. Here are three pieces we have written about this. <a href="http://www.revenews.com/bethkirsch/archives/000164.html" rel="nofollow">http://www.revenews.com/bethkirsch/archives/000164.html</a> <a href="http://www.revenews.com/wayneporter/archives/000165.html" rel="nofollow">http://www.revenews.com/wayneporter/archives/000165.html</a> <a href="http://www.revenews.com/bethkirsch/archives/000519.html" rel="nofollow">http://www.revenews.com/bethkirsch/archives/000519.html</a> I think David hit a home run with his latest entry on this. I think I might blog about this, so let me save the rest of these thoughts and think them through more. Cheers, Beth Kyle,

We have been talking about this on ReveNews for almost a year now.

I think David did a great, great job outlining some issues.

Here are three pieces we have written about this.

http://www.revenews.com/bethkirsch/archives/000164.html

http://www.revenews.com/wayneporter/archives/000165.html

http://www.revenews.com/bethkirsch/archives/000519.html

I think David hit a home run with his latest entry on this.

I think I might blog about this, so let me save the rest of these thoughts and think them through more.

Cheers,

Beth

]]> By: Kyle Evans http://www.revenews.com/search-engine-marketing/adense-threat-or-savior-for-publishers/#comment-4041 Kyle Evans Wed, 15 Jun 2005 14:34:35 +0000 http://revenews.contentrobot.com/?p=874#comment-4041 David: I spoke with several publishers in Vegas that were getting significantly better returns from their AdSense programs than they were from affiliate links or other CPA networks. This might be dumb money at work and it might be temporary but it's no surprise that these publishers were also giving an increasing amount of inventory over to Google. However, I couldn't find a single merchant, affiliate manager or technology provider that would admit to any falloff in the affiliate channel as a result of this shift in publisher behavior. In fact, Stephen's lunch talk was the only evidence (albeit indirect) I found that suggests the affiliate industry is getting pressured by AdSense. I spoke with a few presenters (Rob Key of Converseon and Peter Hershberg of Reprise Media) who had pretty bleak outlooks for the affiliate marketing industry due to expected competition from Google, Yahoo! and Microsoft. You could hear a pin drop in their conference session when they let this thesis fly. How do you and others feel about the long-term outlook for the affiliate marketing industry? If you agree that the affiliate platforms will eventually get beat up, when do you think they will start feeling the pain? David:

I spoke with several publishers in Vegas that were getting significantly better returns from their AdSense programs than they were from affiliate links or other CPA networks. This might be dumb money at work and it might be temporary but it’s no surprise that these publishers were also giving an increasing amount of inventory over to Google. However, I couldn’t find a single merchant, affiliate manager or technology provider that would admit to any falloff in the affiliate channel as a result of this shift in publisher behavior. In fact, Stephen’s lunch talk was the only evidence (albeit indirect) I found that suggests the affiliate industry is getting pressured by AdSense. I spoke with a few presenters (Rob Key of Converseon and Peter Hershberg of Reprise Media) who had pretty bleak outlooks for the affiliate marketing industry due to expected competition from Google, Yahoo! and Microsoft. You could hear a pin drop in their conference session when they let this thesis fly. How do you and others feel about the long-term outlook for the affiliate marketing industry? If you agree that the affiliate platforms will eventually get beat up, when do you think they will start feeling the pain?

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