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SEOBook.com
While most of my expertise lies in the quantitative marketing, I would have to say the area in which I have the least amount of working knowledge is natural search engine optimization. I was looking to improve my skill set with regard to natural SEO for a new business venture and was fortunate enough to stumble upon SEOBook.com.
SEOBook.com provides a very thorough discussion of all topics relevant to SEO today as well as considerations that one must consider while planning for the future. The e-book starts with an initial ‘Quick Start’ checklist along with a background of search and the history of the web. The Quick Start section is useful for somebody who is just starting a business and wants to keep SEO considerations in the back of his/her mind while developing the site. The two sections that I found most useful and relevant were the ‘Writing for Search Engines’ section and the ‘Link Building Section’. The ‘Writing for Search Engines Section’ goes on to cover considerations regarding site and content development that that need to be taken into account for keyword selection, navigational structures, tags, internal linking structures, and optimizing content and puts them into a coherent format. The ‘Link Building’ section discusses how to go about building link bait (something that encourages other sites to link to you) and evaluating the quality of various inbound and outbound links. In my opinion, these two sections cover two of the most important aspects of natural SEO.
From a marketing perspective, Aaron Wall deserves kudos for the three great unique selling propositions. First, he provides free updates for life. Given that search engine optimization is a constantly evolving process and what worked today may not work tomorrow, that distinguishes his product from competing products. Second, the SEOBook.com blog provides daily updates of information relevant to the industry and draws attention to the books. Third, in my limited experience with Aaron Wall, it appears that he has generally made himself accessible to his audience for reasonable requests. I would strongly recommend this book to the C-level executive with limited knowledge of online marketing as I would to somebody with extensive working knowledge of online marketing.
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I have read the seo book by aaron and I can recommend it. There are a lot of crappy seo ebooks out there but this is the one to get! I especially enjoyed the interviews with seo “experts”
Thanks for the review and kind words David.
Aaron has worked tirelessly to educate marketers about this field. I’ve been working on SEO for many years, but I have to hand it to Aaron. He’s a class act with valid insights that echo his generosity. We’re blessed to have his contribution. You’ve come across one of the most outstanding resources available. I finally got a chance to meet Aaron on a Search Engine Strategies panel last year in San Jose. Gracious is the first word that comes to mind.
I’m usually not a fan of e-books, because almost all of them tend to be spammy, get rich quick wastes of time that don’t teach you anything you don’t already know. SEOBook.com is one shining exception.
The most impressive thing to me about SEOBook.com is the free updates. The book is updated regularly (tyipcally every few months). There are basics in SEO that don’t change, but many other areas are constantly evolving, and with SEOBook.com you’re always on the leading edge of knowledge about SEO.
I’ve always heard nice things about it, so I tried to be an affiliate.
But, Aaron asks for your SSN number in a page that’s not secure:
http://www.seobook.com/rf/signup.php
Needs to be changed.
Most people are considering it too expensive. Those people are usually not owners of the eBook. I must say that I do recommend it to anybody and did so in the past. It is actually worth the money.
Not just because it’s over 300 pages of useful content, but you also get another eBook with Interviews with a lot of important people in Search, a list of great tools, a list of directories with detailed information about each of them. Plus it is being updated. At least once a year as far as I can tell (I own it for over a year now).
Aaron: you might want to make a chapter (or parts of it) available for free that people can get an idea themselves that it is a well written ebook and worth the $79 (which is the price of 3-4 printed books). It might helps to increase sales. At least it’s worth a try.