Comments on: Fox News Corp: Free Wall Street Journal Online http://www.revenews.com/online-marketing/fox-news-corp-free-wall-street-journal-online/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Thu, 09 Feb 2012 21:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: reader http://www.revenews.com/online-marketing/fox-news-corp-free-wall-street-journal-online/#comment-10371 reader Mon, 05 Nov 2007 03:42:42 +0000 http://revenews.contentrobot.com/?p=2705#comment-10371 Phineas -- FYI, you're being ripped off, and you should call the Journal to complain. Dow Jones is in fact giving away the wsj.con online subscription for free to print subscribers (or you can look at it from the vice versa way, that online subscribers get the print version of Wall Street Journal free delivered). [link: <a href="http://www.getwallstreetjournal.com" rel="nofollow">http://www.getwallstreetjournal.com</a> ] The test is that they are giving away wsj.com as low as $9.99 for 30 days without committment too. Phineas —

FYI, you're being ripped off, and you should call the Journal to complain.

Dow Jones is in fact giving away the wsj.con online subscription for free to print subscribers (or you can look at it from the vice versa way, that online subscribers get the print version of Wall Street Journal free delivered).

[link: http://www.getwallstreetjournal.com ]

The test is that they are giving away wsj.com as low as $9.99 for 30 days without committment too.

]]> By: Phineas http://www.revenews.com/online-marketing/fox-news-corp-free-wall-street-journal-online/#comment-10370 Phineas Fri, 02 Nov 2007 01:35:57 +0000 http://revenews.contentrobot.com/?p=2705#comment-10370 Take note, Arthur, that the people who get the journal by subscription do NOT get the digital version free. (At least, I know I don't.) So those 500K other digital subscriptions are paid, but at a lower rate. I'd also not that the straight digital is now being offered for $20 off the regular fee. A test? Take note, Arthur, that the people who get the journal by subscription do NOT get the digital version free. (At least, I know I don't.) So those 500K other digital subscriptions are paid, but at a lower rate. I'd also not that the straight digital is now being offered for $20 off the regular fee. A test?

]]> By: Brook Schaaf http://www.revenews.com/online-marketing/fox-news-corp-free-wall-street-journal-online/#comment-10369 Brook Schaaf Wed, 24 Oct 2007 19:56:48 +0000 http://revenews.contentrobot.com/?p=2705#comment-10369 I remember in a class on online marketing I took long ago that the WSJ was regarded as a case study in success for starting out with a subscription model. It seems to have worked well for them over the years. Beyond the complex business decision of what will make more money is Murdoch's reported desire to supplant the New Yorks Times as the premier (is that the right word?) paper in the United States. This is part of the "X" factor equation. I think there are half measures that can be taken as well. For example, the WSJ's opinionjournal.com is free. The WSJ could also make any articles linked from a referrer like DrudgeReport and perhaps other newspapers free. This would give them a great many more pageviews while protecting the subscription segment. I remember in a class on online marketing I took long ago that the WSJ was regarded as a case study in success for starting out with a subscription model. It seems to have worked well for them over the years.

Beyond the complex business decision of what will make more money is Murdoch's reported desire to supplant the New Yorks Times as the premier (is that the right word?) paper in the United States. This is part of the "X" factor equation.

I think there are half measures that can be taken as well. For example, the WSJ's opinionjournal.com is free. The WSJ could also make any articles linked from a referrer like DrudgeReport and perhaps other newspapers free. This would give them a great many more pageviews while protecting the subscription segment.

]]> By: Arthur http://www.revenews.com/online-marketing/fox-news-corp-free-wall-street-journal-online/#comment-10368 Arthur Wed, 24 Oct 2007 19:43:55 +0000 http://revenews.contentrobot.com/?p=2705#comment-10368 WSJ only has 250,000 or so digital subscriptions (they say 750K but that includes people who get it free with the home delivery) so isn't the issue that they really can make more money with subscriptions, they just haven't figured out how to get mass subscriptions. Let's say they could have 3M subscribers at a slightly lower rate ... would that work? Then they get ad revenue plus subscriptions. The issue isn't that the subscription model doesn't work the issue is that WSJ hasn't figured out how to make it work. WSJ only has 250,000 or so digital subscriptions (they say 750K but that includes people who get it free with the home delivery) so isn't the issue that they really can make more money with subscriptions, they just haven't figured out how to get mass subscriptions. Let's say they could have 3M subscribers at a slightly lower rate … would that work? Then they get ad revenue plus subscriptions.

The issue isn't that the subscription model doesn't work the issue is that WSJ hasn't figured out how to make it work.

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