An article in USA Today indicated, amongst other things, that the Wall Street Journal is considering making it’s site a free site. From a quantitative standpoint, I would probably analyze it from the following context on a static one year time frame:…

ValidClick, a Think Partnership company (AMEX: THK) released a whitepaper and a webinar by Valid Click’s CTO John Linden and Think Partnership’s CEO Scott Mitchell. This white paper and webinar discuss some of the sources and solutions of click fraud…

While most of my expertise lies in the quantitative marketing, I would have to say the area in which I have the least amount of working knowledge is natural search engine optimization. I was looking to improve my skill set…

Like most Internet savvy individuals with an obsessively compulsive need to be connected 24/7 I use a wireless headset. I recently purchased the Jabra JX10 bluetooth headset. It consists of a ‘polycarbonate’ (’plastic’) ear hooks that firmly hold the headpiece over…

INTRODUCTION
One of the aspects of Bayesian Inference is, which can be applied to marketing, is that one makes decisions and inferences in which evidence or observations are used to update probabilities or to infer that a probability is true.

THE PRICE…

In this Article, Moe, Larry, & Curly will try to shed some light on the many different components affecting the Google AdWords Quality Score.

As the Pay Per Click landscape becomes much more competitive, and the launch of Yahoo’s new…

From time to time I deal with domainers and it came to my attention that Buy Domains was currently liquidating its portfolio of gambling names. In light of the arrest of BetOnSports CEO David Carruthers that would not come as…

Some of the most important determinants of success in e-commerce that most merchants overlook are customer retention and how to foster positive brand equity during the process of customer attrition. So I present the following as a case study of…

Google’s informal corporate policy is “Don’t Be Evil”. So I pose the question: Is it evil to allow a very profitable Ad Sense site, Blingo.com, that appears to violate Google’s policy of ‘inciting to click’, but denies a site with…

Google has agreed to settle a class action lawsuit by marketers who believe they have been charged for invalid clicks. These marketers will have 60 days to file once the settlement is finalized. More information can be found at Google’s blog.

In…