Revisiting Autopilot Affiliate Campaigns

I often get so busy looking for “greener pastures” as an affiliate, that I forget about the untapped potential of my current sites.

So… I set a goal a few weeks ago to go through all of my affiliate sites and revisit the ones that have basically been on autopilot. You know, the ones that you haven’t added keywords to, or even taken time to do a thorough ROAS analysis in months - but that consistently make you money, month after month.

I began to wonder how much money I was leaving on the table with these existing niche sites.

Here are a few of the things I’ve done:

1. Added fresh new content
2. Added highly targeted ad groups, where previously many keywords were lumped together that shouldn’t have been
3. Redid keyword research, utilizing a few new tools/techniques
4. Added a few new PPC ads to my highest & lowest performing ad groups
5. Ran a few Google website optimizer tests
6. Tested out a few new domain names in my PPC ads

In terms of time and energy, I put much less effort into this re-evaluation than I would have with a new niche site, and the outcome was ten times what I expected. Have any ideas to add to the list?

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