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Dave Cole

Bubble 2.0? I just don’t see it

Maybe it’s a case of not being able to see the forest for the trees, but after reading PC Magazine’s John C. Dvorak’s article titled Bubble 2.0 Coming Soon, I just had to wipe the dust off my Revenews account…

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The Affiliate Industry must take a stand against Phishing

In the wake of the suit by Myspace against several affiliate networks (and apparently high-volume affiliates themselves), it’s becoming more apparent that affiliate marketing has some cleaning up to do. I had a phone call yesterday with my buddy Joe,…

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10 Comments | Filed under: Online Marketing

Ad:Tech NYC Wrap Up

Ad:tech NYC just wrapped up mid-afternoon yesterday, so I figured I’d add on to the other commentary going on around the webspace.

I took a moment to re-read my first ad:tech experience, and I have to say it’s interesting to…

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TrackMeNot to skew keyword research?

One of the most common methods to gauge a market, for whatever application, is keyword research. Digital Point’s keyword suggestion tool makes scouting out potential opportunities a breeze, and also helps marketers tackle the long tail of keyword research.

On the…

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Congress Eyes Greater Control of the Web

I’m a nervous person these days. For some reason, the expression I learned in my high school government class keeps coming to mind: Slippery slope. To me, the internet’s beauty was its inherent self-regulation - the best ideas would continue…

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3 Comments | Filed under: Online Marketing

On the Front Lines of Click Fraud

Click Fraud, the bane of PPC marketers everywhere, is still a hot issue for almost anyone trying to drive traffic on any scale. The big “3″, Yahoo, Google, and MSN, each state that they’re doing the best they can, as…

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Edgy, Sexual, and Market Leading

The Axe line of deodorant and body sprays have done what nobody could’ve believed they could - enter a super-saturated market and assumed leadership within four years of it’s launch. The full details of the story can be found at…

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1 Comment | Filed under: Online Marketing

What’s in a word?

The English language is by far my favorite. Okay, I’m biased, it’s the only one I know, but still… Its a damned fine language! However, every now and then everyone involved with a word seems to disagree on it’s meaning and…

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Dot This

After a week of cleaning off machines at the office, another Dot This.

Have a great week folks!

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Sunday Comics

Hopefully I can bring a little levity to the discussion here, so I’ve decided to start a (hopefully) weekly sunday comic, tentatively titled Dot This.

Hope everyone is having a great weekend!

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5 Comments | Filed under: Online Marketing