Discussion of Online Advertising, CPA, SEO, Affiliate and Next Generation Marketing
  • NAVIGATION
  • TOPICS
  • THE REVENEWS BLOGGERS
  • QUICK CONTACT

Dan Leeds

Nail Down Everything

I used to study things like semiotics and deconstuctionism, and they talk about the actually quite complex process of how words become meaning. There’s this idea that our brains are like computers that cycle through a cross-indexed list of synonymous meanings…

Continue Reading >
1 Comment | Filed under: Internet Strategy

What happened to “getting it”?

Over the last few months, I’ve gotten a bunch of those synchronicitous nudges from the universe that have reminded of something pretty important. More and more, topics like intuition and vision keep popping up in my reading or in conversations.…

Continue Reading >

Let the professionals handle it: a guide to stakeholder management

I heard a web business owner the other day say - after dialog with some disgruntled business-side execs - that the web has gone mainstream enough so that it can no longer be managed in isolation by the ‘e’ folks.…

Continue Reading >

The Multi-Channel Matrix Has You

News flash (which is really not news at all to most of us): the day of the internet as standalone channel is dead. Today, marketers and businesses recognize that the goal is to deliver the same messages and programs across…

Continue Reading >
2 Comments | Filed under: Internet Strategy

What you don’t see can kill you

Pay attention to this if you who manage major projects. This post may save your life….well, maybe just your job.

I’ve launched a fair number of these in my day - enough so that I’ve seen a few get screwed…

Continue Reading >

Who should drive technology decisions?

In the Web world, there’s always (in my experience, anyway) been something of a gulf between IT and marketing/business side. It’s not just that we speak different languages - we do - but we actually tend to view the world…

Continue Reading >

Build it from Scratch

I’ve never worked anyplace where I haven’t completely revamped my company’s website. This is for a lot of reasons - not the least of which is that I’d rather have to deal with my own screw-ups rather than those of…

Continue Reading >

Strategy and Web design: staying on track

As big a question as defining and performing strategy is the matter of designing to it.

Think of strategy as the football. One of the major goals of your design process is to carry the football into the end zone,…

Continue Reading >
1 Comment | Filed under: Internet Strategy

Strategy is a singular noun

Being the ambiguous function that it is, strategy plays different roles in different organizations. Some places have no strategy while others may have too much. If strategy is a good thing, you may be asking, how can you have too…

Continue Reading >

Solving the Organizational Conundrum

In all my posts so far, I’ve been meaning to tackle the question of organization, but despite numerous drafts in progress, I’ve found myself kind of skirting this. It’s so hard to get a decent perspective on it. The other…

Continue Reading >

Search Through 10 Years of ReveNews Content: