Comments on: Using Video to Increase Conversions

By: CT Moore

CT Moore — Sun, 21 Dec 2008 20:22:21 +0000

@PuReWebDev, the amount of user generated product reviews on YouTube is staggering. You're right, drawing on these to help move SKUs has a lot of potential. After all, we all trust user generated reviews a lot more than ad copy or promo vids.

By: PuReWebDev

PuReWebDev — Sat, 20 Dec 2008 15:46:29 +0000

video is great for keeping visitors on your site longer. I've been integrating youtube videos into my shopping sites since they initially made their api available.

Over time, the videos have gotten even more focused as people upload reviews of products all the time. So, a visitor to one of my retail sites might come across someone un-boxing the very item they are considering purchasing. Clearly, this is a great experience for the visitor who can make an even more informed decision about the product of interest.

By: Devin Mills

Devin Mills — Thu, 23 Oct 2008 22:30:06 +0000

Absolutely, we have our videos on youtube, and then have them on our website. We use the videos as a free way to get business to drive traffic to our website. The companies send their customers to our website to watch the free training, and we use the training to act as an hour long commercial.

By: CT Moore

CT Moore — Mon, 06 Oct 2008 08:32:03 +0000

@Devin Mills,

There's no doubt that higher quality/unique video can help differentiate your website and add to your branding initiative. For those that don't have the budget or resources, however, I think there are still gains to be made from placing a YouTube video on a product pages under a header like "What Others Think."

Obviously, if you're going to shoot your own stuff, it's better to avoid using YouTube to host it. You'd want to, of course, upload it to YouTube so that it attracts extra notice, but if you're bothering to produce it yourself, the player on the product page should be branded to your brand.

By: Devin Mills

Devin Mills — Sun, 05 Oct 2008 00:25:18 +0000

Your right spencer video's do increase conversion and client interaction. I believe videos with higher quality than YouTube and even videos done in a unique and different manner help differentiate a website. We started doing instructional videos using a production level software and streaming it in quicktime rather than a flash player to maintain quality. We have had more positive feedback from just our videos than any other feature on our site.

By: Eric

Eric — Fri, 03 Oct 2008 10:52:50 +0000

Now, it would be interesting to see if more and more retailers provide a trackable video as another source to extend their coverage. I know that there are some poeple doing that at the moment. In Sept 08 internet retailer, there is a big majority of retailers who are not ready and does not have any plans to go woth the 'video' avenue.

By: CT Moore

CT Moore — Fri, 03 Oct 2008 08:55:35 +0000

@Tom Chuong, it's kind of crazy that more businesses are using video for their branding initiative. A few forward thinking companies, however, have done it very well. Just consider emitations.com Shop NBC (http://blog.shareresults.com/?p=691).

By: Tom Chuong

Tom Chuong — Thu, 02 Oct 2008 23:59:49 +0000

I have experienced the benefit of video creation and submission to popular video sharing sites and the results are amazing. I'm surprised not more businesses are using videos to brand their product/service.

By: CT Moore

CT Moore — Wed, 01 Oct 2008 19:43:35 +0000

You’re probably right, Spencer, that proprietary video is better than UGC stuff from YT. However, if your affiliate portal looks like a content portal — such as a mag or blog — you can definitely get away with YT content. I guess I should have been more clear about that in the post, though.

By: Spencer

Spencer — Wed, 01 Oct 2008 19:38:35 +0000

I agree that video can increase conversion rates. However, I think conversion rates will be even greater if you can take the time to produce a high quality video that is tailor made to your site. Using YouTube can be a quick an easy way to get the job done; but I think to make your conversions the best they can be…take the time to make a highly relevelant video.