Comments on: Upgrading the Newspaper Revenue Model http://www.revenews.com/affiliate-marketing/upgrading-the-newspaper-revenue-model/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Wed, 08 Feb 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mining the Cloud — CT Moore Gypsy Bandito http://www.revenews.com/affiliate-marketing/upgrading-the-newspaper-revenue-model/#comment-21740 Mining the Cloud — CT Moore Gypsy Bandito Thu, 18 Jun 2009 21:04:48 +0000 http://www.revenews.com/?p=3473#comment-21740 [...] internal marketing agencies (like Vice Magazine has) that can (2) start mining user data, (3) diversify ad offerings accordingly, and then (4) collaborate with editorial to develop symbiotic content [...] [...] internal marketing agencies (like Vice Magazine has) that can (2) start mining user data, (3) diversify ad offerings accordingly, and then (4) collaborate with editorial to develop symbiotic content [...]

]]> By: Why Newspapers Need Tech VC — CT Moore Gypsy Bandito http://www.revenews.com/affiliate-marketing/upgrading-the-newspaper-revenue-model/#comment-21624 Why Newspapers Need Tech VC — CT Moore Gypsy Bandito Thu, 11 Jun 2009 16:01:13 +0000 http://www.revenews.com/?p=3473#comment-21624 [...] can (5) help mine that user database, and then (6) use your users to target advertisers and (7) diversify their ad offerings accordingly and (7) subsequently collaborate with editorial to develop symbiotic content [...] [...] can (5) help mine that user database, and then (6) use your users to target advertisers and (7) diversify their ad offerings accordingly and (7) subsequently collaborate with editorial to develop symbiotic content [...]

]]> By: NYT Pushes Symbiotic Editorial | Gypsy Bandito http://www.revenews.com/affiliate-marketing/upgrading-the-newspaper-revenue-model/#comment-21518 NYT Pushes Symbiotic Editorial | Gypsy Bandito Thu, 04 Jun 2009 16:47:22 +0000 http://www.revenews.com/?p=3473#comment-21518 [...] recently, not only has it started thinking of its readers as users, but it’s implemented a diversified ad-revenue model to go with it. As Adage reports: [...] Derek Gottfrid, senior software architect and product [...] [...] recently, not only has it started thinking of its readers as users, but it’s implemented a diversified ad-revenue model to go with it. As Adage reports: [...] Derek Gottfrid, senior software architect and product [...]

]]> By: Symbiotic Editorial | Gypsy Bandito http://www.revenews.com/affiliate-marketing/upgrading-the-newspaper-revenue-model/#comment-21517 Symbiotic Editorial | Gypsy Bandito Thu, 04 Jun 2009 13:44:47 +0000 http://www.revenews.com/?p=3473#comment-21517 [...] with your editorial to develop symbiotic content, (4) scout appropriate advertisers, and (5) diversify your ad-revenue stream so that you’re not relying on a single, limited model that might coax you into compromising [...] [...] with your editorial to develop symbiotic content, (4) scout appropriate advertisers, and (5) diversify your ad-revenue stream so that you’re not relying on a single, limited model that might coax you into compromising [...]

]]> By: Symbiotic Editorial: What Print Publishing can Learn from Vice Magazine | Gypsy Bandito http://www.revenews.com/affiliate-marketing/upgrading-the-newspaper-revenue-model/#comment-21438 Symbiotic Editorial: What Print Publishing can Learn from Vice Magazine | Gypsy Bandito Thu, 28 May 2009 21:58:37 +0000 http://www.revenews.com/?p=3473#comment-21438 [...] their audience with offers that their audience actually cares about. It’s kind of like using readers to target advertisers, rather than letting advertisers snipe their audiences. Instead of advertisers choosing what [...] [...] their audience with offers that their audience actually cares about. It’s kind of like using readers to target advertisers, rather than letting advertisers snipe their audiences. Instead of advertisers choosing what [...]

]]> By: Working with schools « Life is what you make it http://www.revenews.com/affiliate-marketing/upgrading-the-newspaper-revenue-model/#comment-21435 Working with schools « Life is what you make it Thu, 28 May 2009 11:12:50 +0000 http://www.revenews.com/?p=3473#comment-21435 [...] Upgrading the Newspaper Revenue Model (revenews.com) [...] [...] Upgrading the Newspaper Revenue Model (revenews.com) [...]

]]> By: What Local Papers Can Learn from a Blog Mogul | Gypsy Bandito http://www.revenews.com/affiliate-marketing/upgrading-the-newspaper-revenue-model/#comment-21391 What Local Papers Can Learn from a Blog Mogul | Gypsy Bandito Thu, 21 May 2009 21:35:53 +0000 http://www.revenews.com/?p=3473#comment-21391 [...] rather than mere “papers” (as Tom suggests), and will make it all that more viable to reinvent their revenue model for an increasingly mobile and personalized [...] [...] rather than mere “papers” (as Tom suggests), and will make it all that more viable to reinvent their revenue model for an increasingly mobile and personalized [...]

]]> By: Realtime Targeting in The Stream | Gypsy Bandito http://www.revenews.com/affiliate-marketing/upgrading-the-newspaper-revenue-model/#comment-21381 Realtime Targeting in The Stream | Gypsy Bandito Wed, 20 May 2009 18:47:23 +0000 http://www.revenews.com/?p=3473#comment-21381 [...] about how advertisers can target their readers and start thinking about how they can use their readers to target advertisers. Maybe they need to start thinking about a kind of third dimensional [...] [...] about how advertisers can target their readers and start thinking about how they can use their readers to target advertisers. Maybe they need to start thinking about a kind of third dimensional [...]

]]> By: Thinking about how paying for online content can work « Shannon Turlington http://www.revenews.com/affiliate-marketing/upgrading-the-newspaper-revenue-model/#comment-21212 Thinking about how paying for online content can work « Shannon Turlington Thu, 30 Apr 2009 14:56:01 +0000 http://www.revenews.com/?p=3473#comment-21212 [...] Upgrading the Newspaper Revenue Model (revenews.com) [...] [...] Upgrading the Newspaper Revenue Model (revenews.com) [...]

]]> By: Mike Hyland http://www.revenews.com/affiliate-marketing/upgrading-the-newspaper-revenue-model/#comment-21037 Mike Hyland Sun, 12 Apr 2009 10:37:03 +0000 http://www.revenews.com/?p=3473#comment-21037 There are no journalism graduates in any Liberal Arts College who aren't totally brainwashed Liberal Socialists. So it isn't only the newspaper biased content providers seeing their fish wrapper business collapsing, but also other biased media outlets like Air America and MSNBC or CNN getting axed by the informed public. Advertisers want venues where 100% of the buying public get exposure to their products and services for the same Ad spend. You can sell USA Flags and get a positive ROI at Fox News ... but not at the Huffington Post or the LA or NY Times. There are no journalism graduates in any Liberal Arts College who aren't totally brainwashed Liberal Socialists. So it isn't only the newspaper biased content providers seeing their fish wrapper business collapsing, but also other biased media outlets like Air America and MSNBC or CNN getting axed by the informed public. Advertisers want venues where 100% of the buying public get exposure to their products and services for the same Ad spend.

You can sell USA Flags and get a positive ROI at Fox News … but not at the Huffington Post or the LA or NY Times.

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