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	<title>Comments on: Offline Affiliate Marketing &#8211; Affiliate Summit West 2009 Session Report</title>
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	<link>http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/</link>
	<description>Discussion of Online Advertising, CPA, SEO, Affiliate and Next Generation Marketing</description>
	<lastBuildDate>Thu, 18 Mar 2010 01:47:10 +0000</lastBuildDate>
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		<title>By: Offline Affiliate Marketing: Jonathan Treiber Interview</title>
		<link>http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/comment-page-1/#comment-24237</link>
		<dc:creator>Offline Affiliate Marketing: Jonathan Treiber Interview</dc:creator>
		<pubDate>Thu, 04 Mar 2010 19:36:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/#comment-24237</guid>
		<description>[...] offline affiliate marketing. Jonathan gave a session at Affiliate Summit West 2009 that was called Future of Affiliate Marketing &#8211; Offline. After the session, we caught up with Jonathan, and he was nice enough to take the time to discuss [...]</description>
		<content:encoded><![CDATA[<p>[...] offline affiliate marketing. Jonathan gave a session at Affiliate Summit West 2009 that was called Future of Affiliate Marketing &#8211; Offline. After the session, we caught up with Jonathan, and he was nice enough to take the time to discuss [...]</p>
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		<title>By: CT Moore</title>
		<link>http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/comment-page-1/#comment-22989</link>
		<dc:creator>CT Moore</dc:creator>
		<pubDate>Sat, 14 Nov 2009 13:52:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/#comment-22989</guid>
		<description>Maybe success rates depend on the vertical or the region. I saw a presentation by Jason Treiber from RevTrax (and offline affiliate marketing company) at SMX East, and one campaign expaerienced 3 times as many downloads as expected, and twice as many redemptions as expected: http://www.nvisolutions.com/blog/seo/smx-east-case-study-integrating-measuring-search-as-part-of-the-marketing-mix/</description>
		<content:encoded><![CDATA[<p>Maybe success rates depend on the vertical or the region. I saw a presentation by Jason Treiber from RevTrax (and offline affiliate marketing company) at SMX East, and one campaign expaerienced 3 times as many downloads as expected, and twice as many redemptions as expected: <a href="http://www.nvisolutions.com/blog/seo/smx-east-case-study-integrating-measuring-search-as-part-of-the-marketing-mix/" rel="nofollow">http://www.nvisolutions.com/blog/seo/smx-east-case-study-integrating-measuring-search-as-part-of-the-marketing-mix/</a></p>
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		<title>By: Edna Rodriguez</title>
		<link>http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/comment-page-1/#comment-22988</link>
		<dc:creator>Edna Rodriguez</dc:creator>
		<pubDate>Sat, 14 Nov 2009 12:23:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/#comment-22988</guid>
		<description>I&#039;m excited about the possibilities of offline marketing using coupons as well as pay per call campaigns, but I&#039;ve yet to have any success with either. There are not too many advertisers who have jumped on this yet, and Im not sure why. My experience with pay per call has not been a good one. My initial test calls were not reported and nobody from the network or ring revenue ever returned my calls or emails. Not a great sign. Also, campaigns are quickly expiring.. not too much to choose from.</description>
		<content:encoded><![CDATA[<p>I&#8217;m excited about the possibilities of offline marketing using coupons as well as pay per call campaigns, but I&#8217;ve yet to have any success with either. There are not too many advertisers who have jumped on this yet, and Im not sure why. My experience with pay per call has not been a good one. My initial test calls were not reported and nobody from the network or ring revenue ever returned my calls or emails. Not a great sign. Also, campaigns are quickly expiring.. not too much to choose from.</p>
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		<title>By: Mobile News - Mobile Industry Buzz!! &#187; The Power Of Combining Affiliate &#38; Mobile Marketing</title>
		<link>http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/comment-page-1/#comment-21737</link>
		<dc:creator>Mobile News - Mobile Industry Buzz!! &#187; The Power Of Combining Affiliate &#38; Mobile Marketing</dc:creator>
		<pubDate>Thu, 18 Jun 2009 15:18:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/#comment-21737</guid>
		<description>[...] methodologies, and working them into a model that only charges advertisers for results would be a winning combination in my book.  Advertisers use affiliate marketing to drive sales, leads, clicks, etc, but only pay [...]</description>
		<content:encoded><![CDATA[<p>[...] methodologies, and working them into a model that only charges advertisers for results would be a winning combination in my book.  Advertisers use affiliate marketing to drive sales, leads, clicks, etc, but only pay [...]</p>
]]></content:encoded>
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		<title>By: The Power Of Combining Affiliate &#38; Mobile Marketing : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community</title>
		<link>http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/comment-page-1/#comment-21716</link>
		<dc:creator>The Power Of Combining Affiliate &#38; Mobile Marketing : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community</dc:creator>
		<pubDate>Wed, 17 Jun 2009 12:51:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/#comment-21716</guid>
		<description>[...] methodologies, and working them into a model that only charges advertisers for results would be a winning combination in my book.  Advertisers use affiliate marketing to drive sales, leads, clicks, etc, but only pay [...]</description>
		<content:encoded><![CDATA[<p>[...] methodologies, and working them into a model that only charges advertisers for results would be a winning combination in my book.  Advertisers use affiliate marketing to drive sales, leads, clicks, etc, but only pay [...]</p>
]]></content:encoded>
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		<title>By: Print Magazines Use Affiliate Marketing &#171; CPA Newtorks Talking</title>
		<link>http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/comment-page-1/#comment-21401</link>
		<dc:creator>Print Magazines Use Affiliate Marketing &#171; CPA Newtorks Talking</dc:creator>
		<pubDate>Sun, 24 May 2009 14:54:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/#comment-21401</guid>
		<description>[...] is a really interesting blend of mobile and offline affiliate marketing. Offline affiliate marketing is a particularly interesting niche for three reasons: (1) it allows [...]</description>
		<content:encoded><![CDATA[<p>[...] is a really interesting blend of mobile and offline affiliate marketing. Offline affiliate marketing is a particularly interesting niche for three reasons: (1) it allows [...]</p>
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		<title>By: Share Results Blogs &#187; Blog Archive &#187; Print Magazines Use Affiliate Marketing</title>
		<link>http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/comment-page-1/#comment-21330</link>
		<dc:creator>Share Results Blogs &#187; Blog Archive &#187; Print Magazines Use Affiliate Marketing</dc:creator>
		<pubDate>Tue, 12 May 2009 21:38:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/#comment-21330</guid>
		<description>[...] is a really interesting blend of mobile and offline affiliate marketing. Offline affiliate marketing is a particularly interesting niche for three reasons: (1) it allows [...]</description>
		<content:encoded><![CDATA[<p>[...] is a really interesting blend of mobile and offline affiliate marketing. Offline affiliate marketing is a particularly interesting niche for three reasons: (1) it allows [...]</p>
]]></content:encoded>
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		<title>By: Share Results Blogs &#187; Blog Archive &#187; Should Magazines Consider Affiliate Marketing?</title>
		<link>http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/comment-page-1/#comment-21297</link>
		<dc:creator>Share Results Blogs &#187; Blog Archive &#187; Should Magazines Consider Affiliate Marketing?</dc:creator>
		<pubDate>Wed, 06 May 2009 14:38:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/#comment-21297</guid>
		<description>[...] offline affilaite marketing and traditional online offers, affiliate marketing may just allow the print-based publishing [...]</description>
		<content:encoded><![CDATA[<p>[...] offline affilaite marketing and traditional online offers, affiliate marketing may just allow the print-based publishing [...]</p>
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	<item>
		<title>By: CT Moore</title>
		<link>http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/comment-page-1/#comment-21092</link>
		<dc:creator>CT Moore</dc:creator>
		<pubDate>Wed, 15 Apr 2009 14:36:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/#comment-21092</guid>
		<description>@Reza,
It seems to me that the consumer will make them scan the barcode so that the discount is applied to their purchase. Most POS terminals now scan everything before they can be included on the bill, even coupons.

Of course, there is room to cheat, still, but I doubt that large brands like BestBuy or Dominos Pizza would do so as they seem to scan everything.</description>
		<content:encoded><![CDATA[<p>@Reza,<br />
It seems to me that the consumer will make them scan the barcode so that the discount is applied to their purchase. Most POS terminals now scan everything before they can be included on the bill, even coupons.</p>
<p>Of course, there is room to cheat, still, but I doubt that large brands like BestBuy or Dominos Pizza would do so as they seem to scan everything.</p>
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		<title>By: Reza Farshbaf</title>
		<link>http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/comment-page-1/#comment-21089</link>
		<dc:creator>Reza Farshbaf</dc:creator>
		<pubDate>Wed, 15 Apr 2009 06:37:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/ctmoore/offline-affiliate-marketing-affiliate-summit-2009-report/#comment-21089</guid>
		<description>Thank you for the respond. Another question that pops up in my mind is that, you said the barcode on the coupon is scanned in the POS. why the merchant should do that? Whatif he/she forget/ignore to scan the barcod?</description>
		<content:encoded><![CDATA[<p>Thank you for the respond. Another question that pops up in my mind is that, you said the barcode on the coupon is scanned in the POS. why the merchant should do that? Whatif he/she forget/ignore to scan the barcod?</p>
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