Comments on: Advanced PPC Set-Up and Management

By: pay per click

pay per click — Fri, 13 May 2011 05:31:00 +0000

Nice post. Two things keep in mind; Keep your cost low & conservations up. If you are in PPC campaign. Pay per click is an amazing tool,which can help small business attract a lot of potential customers to their website.

By: Optimizing Your Pay-per-Click (PPC) Campaign – Part 2 : Social Reflections

Optimizing Your Pay-per-Click (PPC) Campaign – Part 2 : Social Reflections — Tue, 16 Feb 2010 22:38:22 +0000

[...] Advanced PPC Set-Up and Management (revenews.com) [...]

By: Eduardo G.

Eduardo G. — Thu, 19 Nov 2009 11:57:34 +0000

I am getting better conversions at cheaper price using pay per view. PPV is really the only way for me to make money. I use mediatraffic.com, linksador.com and trafficvance.com All of these give me great results and excellent ROI

By: Phil Miranda

Phil Miranda — Fri, 06 Nov 2009 08:54:08 +0000

Phil Miranda here… WOW! Where do I start? This article truly reveals the complexities involved with the correct way of performing PPC campaigns, and as an ardent advocate for free, effective seo practices, this is what I speak about when addressing newbie (aspiring) internet marketers who venture online thinking, Hey, I'll put up a few PPC's here and there, and BAM! Strike it rich.

I've been studying both PPC and free methods for years, and have read many articles in reference to PPC , yet many fail to explain such as you have in this article the extensive research needed to fully obtain the best ROI on a PPC campaign, in particular as you've indicated above when it comes down to the Bid Management.

Thank you for sharing such an insightful, straightforward approach as to how a REAL PPC campaign should be performed for maximizing ones ROI.

By: CT Moore

CT Moore — Fri, 09 Oct 2009 09:20:25 +0000

@aimee, you absolutely right. I guess I got so focused on discussing how to actually manage bids, that I overlooked stuff that you should do right from the beginning.

Thanks for the reminder.

By: Aimee Reker

Aimee Reker — Thu, 08 Oct 2009 07:14:04 +0000

@aimeereker very nice post, CT. Rich with info and easy to follow. Also important is to group keywords within the main PPC campaign – brand terms in one, product attribute terms, customer support, content/recommendations, etc. And include at least a short negative match bucket (i.e., a florist would want "floral arrangement" but NOT "floral print") to keep the terms as relevant as possible.

By: Chris Peterson

Chris Peterson — Tue, 29 Sep 2009 02:19:41 +0000

Hi Moore,

After understanding your thinking behind it, I must admit that you have succeeded in your goal & over-delivered for a lot of people, who would definitely have better judgment than anyone who hasn't read your post.

It does make more sense, when one understands the viewpoint behind it.

By: CT Moore

CT Moore — Sat, 26 Sep 2009 03:36:37 +0000

@Bryan,
Well, every niche is different, so it’s hard to anticipate click throughs. But if your hosting company offers you Adwords vouchers (most do), this is how I’d experiment.

First, I would do is check your analytics for the top organic keywords that are bringing users to your site.

Second, I’d run those through the Adwords keyword tool to get an idea of what they cost, how often their searched, their average click through rate, and how well they convert.

Because I’m starting out, don’t want to take risks, and only want to experiment with a voucher, I’d look at the exact key word matches only, and add them to my Adwords campaing.

Then, I’d distribute my voucher budget over a couple days. I’d make sure to only let the ads run during my peak (converting) traffic hours, and also set up my adwords campaign so that it doesn’t exceed the budget.

When the experiment is up, I think that you’ll be able to gage what kinds of keywords are worth investing your own money in, and which ones aren’t.

By: Bryan

Bryan — Fri, 25 Sep 2009 17:31:12 +0000

Hey CT Moore,

I enjoyed the post! I can definitely see you are experienced in the field. I have been thinking of running some campaigns for my site, but I mostly do reviews with some affiliate links and I am concerned that the click through rate will not be as good as it currently is with organic search. What is your advice if I was to start out slowly?

By: CT Moore

CT Moore — Fri, 25 Sep 2009 08:25:11 +0000

@Chris Peterson, admittedly, it's a big topic, and there was a lot that this post didn't cover. But it's so big, it couldn't really be covered in a single post. In fact, you could probably dedicate a blog to it.

What I was trying to emphasize here, rather, was kind of "the basics of advanced PPC management." I know that that sounds a bit oxymoronic, but I really just wanted to say: (1) here's the deal, (2) here are some things you should look into and consider, and (3) here are some links to some tools that you might find usefule.

Really, I was hoping to better equip the reader with some background information so that they can (1) ask better questions, and (2) be able to search more efficiently for even more advanced information.

Does that make any sense?